2×4 Designs Graphics for Banco Santander HQ in Madrid

Banco Santander had already established excellent design cred by commissioning

Kevin Roche John Dinkeloo and Associates

for the headquarters in Madrid. A decade later, it was time to open an “innovation office” to focus on technological advancements—and to hire

2×4

to design a dynamic environmental graphics program for 16,000 square feet, to accommodate 50 people. Principal and creative director Jeffrey Ludlow drew pattern inspiration from Lanfranco Bombelli’s 1960’s graphics, updating them with abstracted symbols of apps, battery charging, and WiFi.

>> See more from the October 2015 issue of

Interior Design