2×4 Designs Graphics for Banco Santander HQ in Madrid
Banco Santander had already established excellent design cred by commissioning
Kevin Roche John Dinkeloo and Associates
for the headquarters in Madrid. A decade later, it was time to open an “innovation office” to focus on technological advancements—and to hire
to design a dynamic environmental graphics program for 16,000 square feet, to accommodate 50 people. Principal and creative director Jeffrey Ludlow drew pattern inspiration from Lanfranco Bombelli’s 1960’s graphics, updating them with abstracted symbols of apps, battery charging, and WiFi.