Call it the 10-year plan. After purchasing 35 oceanfront acres in Asbury Park, the Jersey Shore town where Bruce Springsteen got his start, iStar CEO Jay Sugarman knew that his revitalization plans wouldn’t be realized overnight. But he also placed himself in good hands, hiring Anda Andrei as creative director of the 20 projects. Andrei had recently launched Anda Andrei Design after decades with the Ian Schrager Company, and now it was her turn to handpick collaborators. First up: enlisting Stonehill & Taylor Architects and Bonetti/Kozerski Architecture to convert a long-vacant Salvation Army retired officers’ residence into the hip 110-room Asbury, the first hotel to open in town in perhaps half a century. Enrico Bonetti and Dominic Kozerski are now restoring Asbury Lanes, a 1960’s bowling and music venue. Oppenheim Architecture & Design‘s Chad Oppenheim, who grew up nearby, took on a luxury apartment building. Some of the 34 units have private terraces equipped with fireplaces and grills. Downstairs, there’s not only storage for bicycles but also racks to stash surfboards.