A row of barber/hair styling seats at Coevál Studio
At Pressed Roots in Dallas by Coevál Studio, walls are wash-finished plaster. Web exclusive image.

Coevál Studio’s Design for Pressed Roots Salon in Dallas Is Luxurious and Inclusive

Like many innovative concepts, Pressed Roots arose to fill a void: offering affordable yet luxurious haircare for women of color. The silk-blowout brand, founded four years ago by Piersten Gaines initially as pop-up salons, caters to those with highly textured tresses. Recently, Gaines opened her first brick-and-mortar flagship in Dallas, working with local firm Coevál Studio to craft a visual identity that reflects the Pressed Roots ethos of inclusivity and empowerment—and beauty.

Coevál cofounder John Paul Valverde approached the project holistically, starting by studying the neighborhood demographic to create the optimal experience for all those working at and visiting the shop. “We strove for a relaxed, playful environment,” Valverde says, “where stylists and clients would thrive.” That entails incorporating such organic elements as botanicals and soft curves as well as a flattering all-over blush palette—from the concrete floor and plaster walls to the mirrors at each of the 10 blowout stations. Those stations line a shared island that bisects the 1,400-square-foot open plan, encouraging interaction among everyone at the salon. “It’s a nontraditional, noninstitutional setting,” Valverde adds, “with no barriers.” Speaking of no barriers, both businesses are expanding: Pressed Roots has just opened second salon in Plano and Coevál a second studio in Miami.

A row of barber/hair styling seats at Coevál Studio
At Pressed Roots in Dallas by Coevál Studio, walls are wash-finished plaster. Web exclusive image.
Flooring at Coevál Studio is acrylic-treated diamond-polished concrete.
Flooring is acrylic-treated diamond-polished concrete.
Custom mirrors hang above the 23-foot-long hair-blowout island.
Custom mirrors hang above the 23-foot-long hair-blowout island.
Plumes of pampas grass line the poplar planter beneath the full storefront window.
Plumes of pampas grass line the poplar planter beneath the full storefront window. Web exclusive image.
Dried palms and custom benches furnish the Instagram area.
Dried palms and custom benches furnish the Instagram area.
The logo for Pressed Roots, a woman with flowing hair
Coevál was also responsible for logos and branding. Web exclusive image.

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