May 29, 2013

Design Miami Unveils Work by W Hotels’ Young Talents

Playtime Spaghetti Junction by Bethan Laura Wood. Image by Ruy Teixeira


What will the future look like? Design enthusiasts will have a chance to find out at

Design Miami/Basel

(June 11-16), where commissioned works from the winners of the 2013

W Hotels Designers of the Future Award

will be unveiled.

“The winners of this year’s W Hotels Designers of the Future Award not only stand-out in their respective countries, but also resonate internationally,” says Mike Tiedy, senior vice president, Global Brand and Innovation at

Starwood Hotels & Resorts


In keeping with this global viewpoint, the winning designers were challenged to make “special trips to a new or renovating W Hotel,” says Tiedy, to make “a more direct connection between the designer and destination in the final work.”

From left: Jon Stam, Bethan Laura Wood and Seung-Yong Song.

Korean designer Seung-Yong Song visited W Bangkok, which opened last December. Canadian-Dutch Jon Stam roamed the Swiss slopes of Verbier, where W will open its first ski retreat in time for the 2013 winter season. And the U.K.’s Bethan Laura Wood, meanwhile, traveled to Mexico to collaborate on the full renovation of W Mexico City, slated to commence next year.

Can’t make it to Basel? Never fear: each of the commissioned works will be installed in their respective W hotels after the fair.

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