Fast Take with Javier Marset
While in Barcelona, Spain
, Interior Design
caught up with Javier Marset of Marset Illuminación S.A., a family-owned business started in the 1940s. Today, Marset distributes globally and boasts an international team of lighting designers, many of whom are well-known artists in their own right. Here, we talk briefly with Javier Marset about his company, the industry and the importance of sustainability.
Interior Design
:
What is the biggest challenge facing your company today?
Javier Marset
: To achieve a strong international presence and make the A&D community get to know the quality products we offer.
ID
:
Where do you see the area of biggest growth for your company in terms of product category?
JM:
Our decorative collection and the new product development techniques for the architectural collection, based on a revolutionary application of the LED technology.
ID
: What is the next major innovation you see in the lighting category?
JM:
The development of LED technology at all levels… something that it is already happening.
ID
: What is driving this innovation?
JM:
Our commitment to build a better and more sustainable world for the coming generations.
ID
: How important are Green initiatives in the market?
JM:
They are very important, but I’m afraid that sometimes it’s more a marketing strategy than a real and sincere compromise. We need to rethink how and why we consume.
ID
: How important is Green for your company?
JM:
We want people to know that when buying our products, they are buying quality products that will accompany them all their lives. That’s what is really sustainable: fewer and better products, with an extraordinary durability, both for the functionality of the product itself, and for its design.
ID
: What changes do you see in the industry over the next decade?
JM:
If I’m asking the consumer to be responsible in regards to his consuming habits, then the industry needs to think and define him as a producer. Not everything counts.
ID
: What do you think will be the biggest shift?
JM:
Just that: To rethink the existence of a given product and try to be more rigorous in that sense.