September 25, 2012

Fast Take with Javier Marset


While in Barcelona, Spain

, Interior Design

caught up with Javier Marset of Marset Illuminación S.A., a family-owned business started in the 1940s. Today, Marset distributes globally and boasts an international team of lighting designers, many of whom are well-known artists in their own right.  Here, we talk briefly with Javier Marset about his company, the industry and the importance of sustainability.





Interior Design


:

What is the biggest challenge facing your company today?


Javier Marset

: To achieve a strong international presence and make the A&D community get to know the quality products we offer.


ID


:

Where do you see the area of biggest growth for your company in terms of product category?


JM:

Our decorative collection and the new product development techniques for the architectural collection, based on a revolutionary application of the LED technology.


ID


: What is the next major innovation you see in the lighting category?


JM:

The development of LED technology at all levels… something that it is already happening.


ID


: What is driving this innovation?


JM:

Our commitment to build a better and more sustainable world for the coming generations.


ID


: How important are Green initiatives in the market?


JM:

They are very important, but I’m afraid that sometimes it’s more a marketing strategy than a real and sincere compromise. We need to rethink how and why we consume.





ID


: How important is Green for your company?


JM:

We want people to know that when buying our products, they are buying quality products that will accompany them all their lives. That’s what is really sustainable:  fewer and better products, with an extraordinary durability, both for the functionality of the product itself, and for its design.


ID


: What changes do you see in the industry over the next decade?


JM:

If I’m asking the consumer to be responsible in regards to his consuming habits, then the industry needs to think and define him as a producer. Not everything counts.


ID


: What do you think will be the biggest shift?


JM:

Just that: To rethink the existence of a given product and try to be more rigorous in that sense.


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