Henzel Studio Debuts Custom and City-Themed Options for X Module Rugs
Fashion designer turned artist Helmut Lang and photographer Nan Goldin are among the major talents to collaborate on rugs from Henzel Studio. Now, with the X Module’s debut, any customer can get in on the act. The system is simple: Pick your favorite Henzel rug, and it will be transformed into an X shape hand-tufted in wool and silk at 96 inches across. You can then mix multiple modules to create dynamic floor-scapes.
Or select from founder and creative director Calle Henzel’s 18 ready-made configurations. They’re named, loosely, for cities and years that allude to jazz—visual improvisations if you will. In the freestyle doodle-and-paste mode, there’s 1962 Paris or 1969 Los Angeles. For collages, choose between 1978 the Party After and 1979 Via Marseille. Palermo Z39 is typographical. As for Memento, it’s a photomontage portrait of an unknown person.