Hufft and Baldwin Team Up for Prairie-Themed Denim Pop-Up in NYC
Good style is all about the mash-up. Take a recent project for denim brand Baldwin, headquartered in Kansas City, Missouri. Founder Matt Baldwin worked with fellow Kansas Citian, architect Matthew Hufft of Hufft, to carry out the concept of “pasture in the city.” References included Midwestern barns, neon, and Donald Judd. The result is one of the most innovative pop-ups we’ve ever seen.
With birch plywood as the main material, what the two call “prairie tables” are the primary shipping crates for the store’s fixtures. When unnested, they double as display tables, the containers CNC-cut into two halves, their perimeters resembling Kansas hill topography. The dressing room was modeled after a grain silo, its joints also CNC-cut to assemble without fasteners and pack flat when disassembled. All components fit into three crates to ship around the country. After seven weeks in New York, Los Angeles may be the next stop.