Inside the Caesarstone Factory in Israel
The sleepy Roman port town of Caesarea in Israel is perhaps not where you would expect to find the headquarters of one of the world’s leading premium quartz surface manufacturers. Yet Caesarstone’s production base has been based in the Kibbutz settlement, just minutes away from the Mediterranean’s turquoise waters and rocky shores, since 1987.
Made from 90 percent quartz and 10 percent binder products that are pressed together at high pressure, Caesarstone’s highly scratch-resistant surfaces come in a wide variety of finishes that mimic everything from raw concrete to granite and marble. The quartz surfaces are known for combining high performance, realistic finishes, and excellent green credentials, and are now sold in over 50 countries around the world.
“Over the last few years, our innovation has mainly been in what we call color leadership,” explains CEO Raanan Zilberman. “We’ve been able to introduce new looks into the stone, which is not an easy process. It’s where the imagination of the designer meets technology.”
This year, the brand launched six new colors: Rugged Concrete, Montblanc, Turbine Grey, White Attica, Georgian Bluffs, and Moorland Fog. The industrial Rugged Concrete finish is the brand’s first quartz with a textured surface.
“The kitchen space is going through an evolution,” Zilberman says. “It’s becoming the most expressive space in the home. People are now installing concrete counters—10 years ago that would have been unthinkable.”
As Caesarstone continues its design evolution, we caught an opportunity to take a look behind the scenes at how products are brought to life at the brand’s Caesarea HQ. View the slideshow for highlights.