March 8, 2018

KitchenAid Goes Tropical With First Color of the Year

Color has been a critical component of the KitchenAid brand for generations. Now on the cusp of its 100th anniversary, the Greenville, Ohio-based appliance giant joins such palette pros as Pantone, Sherwin WilliamsBenjamin Moore, and Behr by announcing its inaugural color of the year: Bird of Paradise.

KitchenAid’s Artisan 5-quart tilt-head stand mixer is among appliances sporting Bird of Paradise, the manufacturer’s Color of the Year, during the International Home and Housewares Show in Chicago. Photography courtesy of KitchenAid.

“It’s an exotic getaway in a color,” says Jessica McConnell, senior manager, Color, Finish & Material Studio, Global Consumer Design at parent company Whirlpool. “The vibrant coral hue is uplifting, fresh with just a touch of nostalgia, and pairs beautifully with the deep, lush greens we are seeing in interior design.”

The official launch of the finish is planned for this month’s International Home + Housewares Show in Chicago, where it will appear across a range of countertop appliances, including the iconic Artisan series of tilt-head stand mixers.

KitchenAid’s 5-speed Ultra Power hand mixer in Bird of Paradise. Photography courtesy of KitchenAid.
KitchenAid’s 5-speed Diamond blender in Bird of Paradise. Photography courtesy of KitchenAid.
KitchenAid’s 3.5 cup Mini food processor in Bird of Paradise. Photography courtesy of KitchenAid.

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