MoMA Store Brings Hay Mini Market to New York
Founded in 2002, the Danish Modern design collective Hay has slowly grown in influence and popularity. However, many of their products have remained difficult to source for U.S. design enthusiasts. With the help of the MoMA Store, the company launched its first stateside shop-within-a-shop in August. The fourth among what are called “Hay Mini Markets” has come to the streets of New York. The concept was first realized last year in Tokyo’s Daikanyama T-Site, and it was quickly picked up by London’s Selfridges department store and Paris’ Le Bon Marché. It was only a matter of time for MoMA to take note.
In the basement level of the SoHo location, neatly curated rows of New Order shelving (from Hay, naturally) display 230 products. Although there are no MoMA exclusives, 42 products are brand new and several are making their US debut. Organized by item and color, the section of the store seems as a perfect representation of the company itself. Everything from tableware, desktop accessories, and linens make an appearance. And with the holidays coming up, the shop is sure to be a hit.
Co-founder Mette Hay was at the opening, and she spoke optimistically of the brand’s first exposure to an American audience. “The MoMA Design Store is a genuine travel destination for design lovers from all over the world and has a selection that we are proud to be part of,” says Hay. “We are delighted to reach our fans in the US and introduce new shoppers to the world of Hay.” We can only hope that after it closes in January, they might find a more permanent placement.