Natuzzi Americas Launches Design Studio and Designer Lounge
In a move that will significantly expand the brand’s reach,
has recently launched its Natuzzi Design Studio and online Designer Lounge to help expedite and modernize the creative process for both architects and interior designers. “This is an exciting step forward for Natuzzi,” says Scott Sullens, director of Natuzzi Americas. “With the evolution of the Natuzzi Italia brand that now encompasses a ‘total-look,’ we are well positioned to attract designers and architects looking for modern and contemporary lifestyles.”
Additionally, Natuzzi has partnered with local retail partners, has become an
ASID Industry Partner
, and global sponsor of
. “We are very proud of our sponsorships with ASID and Design Camp. Through these partnerships, we are able to host events and CEU’s, interact with new and seasoned design professionals, and connect with the design community,” says Sullens.
“Working with our retailers and these great organizations is critical to the success of this program,” says Sullens. Natuzzi will work with designers directly when there are no retailers in the market.
Natuzzi has also created an online Designer Lounge that allows designers access to catalogs, images, and pricelists. “Most think of Natuzzi as just leather, however, the brand has evolved over the last several years to include categories such as bedroom, case goods, upholstery, rugs, entertainment, and accessories,” says Sullens. “Now, with the product offering and categories available, designers and architects are excited to be able to offer this Italian premium lifestyle to their clients.”
Natuzzi is one of Italy’s largest furniture houses and enjoys a global reach in its sector, with eight manufacturing facilities and 12 commercial offices. Natuzzi Group credits its ethics and social responsibility, innovation, industrial know-how, and integrated management as points of strength that have made the company a market leader.