July 26, 2016

Patcraft Expands Perspectives on Performance

Patcraft features public artist Alex Brewer in a video campaign highlighting inspirational stories that expand thinking about performance beyond a product attribute to include how it impacts the world around us. By exploring the broad spectrum of what performance means to its customers and those that stand upon its products, Patcraft aims to encourage deeper conversation – beyond how well a product will perform on the floor. As the leader in high-performing commercial flooring, Patcraft is collaborating with its customers to support human performance, including productivity, health and wellness.

The ‘Transforming Performance’ video campaign shares inspirational stories of performance – from a street artist, to a music program with social impact, to high performance automobile racing.

Competitive sports car races aren’t won on equipment alone. With over 20 wins, 30 pole positions and 50 podium places at the Pirelli World Challenge in just nine years, K-PAX proves that teamwork, superior technology and flawless technique are all essential to championship performance.

Atlanta Music Project inspires positive social change through the pursuit of musical excellence. Co-founders Dantes Rameau and Aisha Bowden improve student performance—on stage, in school, in life—by providing intensive, tuition-free music education for underserved youth right in their neighborhood.

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