May 2, 2020

Saguez & Partners Depicts Saint-Ouen-sur-Seine in Vintage-Style Poster Campaign

“The posters let locals see their city in a different way,” says Olivier Saguez. Photography courtesy of Saguez & Partners.

Anyone can point out the Eiffel Tower. But what about the Stade Bauer? The latter is a stadium that, back in 1924, hosted soccer games during the summer Olympics. It’s located in Saint-Ouen-sur-Seine, a revitalizing northern suburb of Paris—and one of the sites of the 2024 Olympic village. To publicize that and other noteworthy happenings, local architecture and environmental design firm Saguez & Partners initiated Inspire Ta Ville, a public campaign of 11 vintage-style posters celebrating the area’s heritage. “They’re like those from the ’20s and ’30s that promoted travel to the Riviera,” Olivier Saguez says. For one week, his versions, digitally printed and done in collab­oration with ad agency JCDecaux, occupied 33 Saint-Ouen sites including bus stops, depicting such points of pride as the Marché aux Puces flea market and the Red Star soccer team. Proof of the campaign’s success appears in the 4,200-member Ville de Saint-Ouen sur Seine Facebook page, where “How can we buy these posters?” has become a popular question.

Graphic courtesy of Saguez & Partners.
Graphic courtesy of Saguez & Partners.
Graphic courtesy of Saguez & Partners.
Photography courtesy of Saguez & Partners.

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