SelgasCano’s Serpentine Pavilion Accompanies Opening of Second Home Hollywood
The Los Angeles cultural cognoscenti may be experiencing déjà vu. SelgasCano’s Serpentine Pavilion, which debuted in London in 2015, has made its way across the pond to La Brea Tar Pits, courtesy of the Natural History Museums of Los Angeles County and Second Home, the U.K.–based social business committed to supporting entrepreneurship and creativity (it counts Kickstarter and Taskrabbit among its London members). In keeping with Second Home’s commitment to sustainability, the pavilion reuses the same multicolored ETFE and steel from the first installation; only the weather-proof boating rope securing them together is new. In addition to offering public programs focusing on culture and design—architecture critic Christopher Hawthorne is speaking there September 24—the pavilion is also a lead-up to the fall opening of Second Home Hollywood: the company’s first U.S. location, a 90,000-square-foot workplace campus, also by SelgasCano, composed of 60 studios with sunny yellow roofs.