Technogym Showcases 40 Distinct Benches To Honor Anniversary

Since its founding in 1983 by Nerio Alessandri, Technogym has been laser-focused on wellness, through its high-end sports equipment, sustainability-driven Italian headquarters, and commitment to social and economic health for all; in fact, its Instagram hashtag is #letsmoveforabetterworld. In celebration of its 40th anniversary, the brand launched “Design to Move,” an exhibition that debuted during Milan Design Week last spring and culminated this fall during London Design Festival at the new Piccadilly boutique (its concept and that of all stores worldwide developed by Antonio Citterio). The project, a collaboration with architect Giulio Cappellini and curator Bruna Roccasalva, showcased 40 Technogym benches interpreted by 40 international creatives, the U.K.’s Kelly Hoppen, Nigeria’s Myles Igwebuike, and Spain’s Patricia Urquiola among them, 15 of which were auctioned via Sotheby’s in September, and the remainder available for purchase at Technogym.com, all proceeds going to UNICEF. So far, more than $300,000 has been raised.