August 16, 2016

Why ‘Wood’ You Specify Wood-Look Porcelain Tile? Versatile Advantages Let Designers Branch Out from the Norm

Not long ago, technology advancements in the tile industry allowed manufacturers to finally get it right when it comes to creating convincing, attractive wood-look tile. In short order, the market was flooded with options, leading some designers to take a pass rather than specify ‘me-too’ styles. However, Crossville’s Lindsey Waldrep contends wood-look porcelain tile is just hitting its stride as a viable and fashionable option that answers a range of installation requirements that other surfacing alternatives simply can’t.

“There are many reasons to go with wood-look tile over real wood, laminate, or luxury vinyl tile (LVT)—and appearance is a small part of the story,” states Waldrep. “Ease of cleaning and minimal long term maintenance, durability to withstand wear, moisture resistance, safety thanks to proper DCOF—our latest wood-look tile collections have superior performance characteristics.”

Waldrep shares that Crossville’s SpeakEasy collection is one example of how wood- look tile offers a spectrum of creative solutions when specified in commercial environments. Here are a few recent examples.

Hattie’s at The Strathallan, Rochester, NY – A rooftop bar is reinvented with wood- inspired tile with nuanced gray tones, keeping the look cool and withstanding high traffic and the elements in style.

Acme Fresh Market, Green, OH – Wood-look tile creates a welcoming, warm foundation for a neighborhood grocery store and takes the pounding of wheeled carts and busy feet like a champ.

Baylor School, Chattanooga, TN – The tile floor of this private school’s dining hall enters a new era yet blends beautifully with the storied, traditional style of the campus.

Casa de Montecristo Cigar & Whiskey Bar, Miami, FL – The floor’s wood look captures a modern, masculine aesthetic while its porcelain tile body won’t trap odors, moisture, or dirt.

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