Steelcase Celebrates Mitchell Gold + Bob Williams Partnership
Over 450 industry professionals gathered at Steelcase’s Manhattan showroom on March 27 to celebrate their recent partnership with Mitchell Gold + Bob Williams. The Steelcase network in the U.S. and Canada started offering the brand’s portfolio of hospitality and residential furniture in November, enabling streamlined delivery of Mitchell Gold + Bob Williams’s products to specifiers. Guests perused furniture vignettes across the showroom’s three levels while enjoying light bites courtesy of Personal Touch and views of neighboring Columbus Circle and Central Park.
“We were drawn to the Mitchell Gold + Bob Williams vision of creating comfortable and stylish home furnishings, which can now translate into inspiring, informal work environments,” says Allan Smith, vice president of global marketing at Steelcase. “We are excited about the convenience this relationship brings to architects, designers, and clients as they create the kinds of places where people can unleash their best thinking, collaborate more comfortably, and work in a variety of informal postures.
“Collaborative workspaces are among the most important trends making work life more engaging, effective, and comfortable,” adds Mitchell Gold, CEO and co-founder of Mitchell Gold + Bob Williams. “Our partnership will allow Steelcase to do this better than anyone else.”