A Gelato Shop in Doha Reflects the Whimsy of M.C. Escher’s Works
For a gelato shop in Doha, Qatar, the design team tapped into the childlike sense of wonder that often accompanies a sweet treat, referencing the whimsical works of M.C. Escher for Cloud & Co. With interiors and branding by Mexico City-based creative studio Futura, the space, which is saturated in vibrant pink and blue hues, evokes the feeling of stepping into one of Escher’s creations. “We designed an identity that would differentiate Cloud & Co. from all ice cream shops and gelato stores while seducing consumers with this new gelato culture,” share the Futura team. The shop invites visitors to take part in a sensory experience informed by contrasting colors and geometric forms. Gelato is served among blue-hued ceiling and walls while additional seating, including a suspended window seat, can be found through the archways that reveal layers of bubblegum pink. The design mission? To create an otherworldly gelato shop that marks a departure from the constraints and stresses of life just beyond its doors, and Cloud & Co. succeeds in doing just that.