December 16, 2020

Text: Carlene Olsen

CCD Designs an Art-filled Experience Center in its China HQ

a cozy coffee bar at CCD's headquarters
CCD adopted a mix-and-match design approach to create a cozy, relaxing environment for the coffee bar area. Photography courtesy of CCD. 

Stepping into the Cheng Chung Design headquarters in the Greater Bay Area of Shenzhen, China, is like stepping into a chic hotel. Located on the 48th floor of a high-rise building, employees and visitors can now take advantage of CCD’s new living lab, deemed “A Boundless and Ideal Life Experience Center.” The workspace includes a diverse range of areas for focused work and collaborative discussions alike, including a coffee bar and open kitchen, as well as soundproof pods and an amphitheater for events. The experience center also doubles as an exhibition hall, showcasing innovative products and art, which soon will be accessible through a digital platform.

“We wanted to create a working space with the feeling of home while providing a quality social and leisure space for visitors,” says Joe Cheng, founder of CCD. “CCD adopted a mix-and-match design approach to create it.” To do this, the team opted to integrate traditional Chinese-style furnishings alongside more contemporary pieces, including a modern fireplace and motorcycle seat. The gallery-worthy artwork, which CCD carefully curated and designed, further enriches the space, adding layers to the overall ambience. “We hope to see more and more works by artists here, and art salon activities hosted in the near future,” Cheng adds. Though the experience center took more than a year to design, with ongoing refinements still underway, as Cheng says: “Time makes perfect.”

a fireplace inside CCD
The office features several fireplace installations, including the one above. Photography courtesy of CCD. 
a meeting room inside CCD's Shenzhen, China headquarters
One of the thematic meeting rooms in the office. Photography courtesy of CCD. 
the coffee bar with multiple seating options at CCD headquarters
Visitors have their choice of whimsical seating near the coffee bar. Photography courtesy of CCD. 
lush greenery in a corner office at CCD
A corner of the office with lush greenery. Photography courtesy of CCD. 
The wooden artwork “Big Fish” injects vitality into this academia-centered area at CCD
The wooden artwork “Big Fish” injects vitality into this academia-centered area. The artwork also implies CCD’s new sub-brand “Fish Eye Design (FED).” Photography courtesy of CCD. 
a face-like installation in the open kitchen at CCD
The open kitchen on the other side of the coffee bar features a versatile island. Photography courtesy of CCD. 
Inside the Product and Exhibition Hall at CCD's China headquarters
For the Product and Exhibition Hall, CCD selected products that showcase the newest technologies and sustainable designs, from distinct lighting fixtures to furnishings. Photography courtesy of CCD. 
The elevator hall, referred to as "Time Gate," introduces visitors to the Shenzhen office of CCD
The elevator hall, referred to as “Time Gate,” introduces visitors to the art-filled space. flanked by bamboo grilles, which help create a tranquil ambience. Photography courtesy of CCD. 

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