February 24, 2020

Concrete Sets the Tone for Industrial Lower East Side Apartment by Noha Hassan Designs

Minimalist, monochromatic pops of color highlight the gray interiors. Photography by Gieves Anderson.

Creating a modern home for a millennial client that riffed on the edgy, youthful vibe of its Lower East Side locale was the goal for transforming this 708-square-foot apartment. The unit already had a concrete ceiling—an element that both client and interior designer, Noha Hassan-Smith of Noha Hassan Designs, loved—which quickly became the starting point for the home.

A hideaway bar near the kitchen counter can be concealed behind a mirrored sliding door. The rug is a custom ombre creation from Tai Ping. Photography by Gieves Anderson.

As Hassan-Smith built upon its chic, urban-industrial feel, she realized the space was also the perfect backdrop to highlight a bespoke architectural chandelier from James Dieter, which became the striking centerpiece of the small space. “His lighting work adds a dramatic element,” explains Hassan-Smith. “I always like using unexpected elements and lighting is one of my favorite tools.”

The Shimmer Tavoli by Patricia Urquiola catches the light while the Molteni built-in wall system provides function and beauty. Photography by Gieves Anderson.

Lighting continued to play a starring role in the “dark and sensual” bedroom where wall sconces by Stefan Gulassa pop against sueded, gray wallpaper for some additional theatrical flair. “Everyone that knows me, knows I love the use of grays in interiors,” says Hassan-Smith. “This client liked gray even more than me. We were meant to meet and collaborate!”

The bedroom embraces a “dark and sensual” layered look of gray upon gray. “Suede Lounge on the Rocks” wallpaper from Phillip Jeffries adds depth and texture. Photography by Gieves Anderson.
Falling Star Sconces by Stefan Gulassa and Nepal in Grey armchair by Paola Navone. Photography by Gieves Anderson.
A mirrored closet gives the bedroom a grander sense of space. The Ribbon Bed is by Vincent Van Duysen. Photography by Gieves Anderson.
The bespoke Disco Chandelier by James Dieter makes a striking statement. Photography by Gieves Anderson.

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