December 16, 2019

Text: Meghan Edwards

CuldeSac is Ahead of the Curve with Freshly Cosmetics’ First Storefront in Barcelona

Plants help represent the brand’s identity as a natural cosmetics startup. Photography by David Zarzoso.

Freshly Cosmetics has opened its first brick-and-mortar store on one of Barcelona’s most highly trafficked streets. The natural beauty startup tasked Valencia-based CuldeSac and local artist Zaida Sabatés with transforming a petite, triangular corner storefront into a sleek interior shaped like a semicircle.

The curved, 320-square-foot interior offers shoppers an intuitive experience from start to finish, including both mobile checkout as well as a more traditional customer service and payment station. Simple materials such as white ceramic wall tiles, recycled PVC flooring, stainless shelving, plywood, and neon lighting align with the brand’s minimalist DNA.

Neon lighting and printed text form graphics on stretched canvas reaching toward the ceiling. Photography by David Zarzoso.

Near the entry, plant species inspired by Freshly ingredients help the façade, illuminated by more strips of neon, appeal to passersby and speak to the future of cosmetics.

Freshly Cosmetics is now open on Carrer de la Portaferrissa in Barcelona’s Gothic Quarter. Photography by David Zarzoso.
Simple materials include stainless-steel shelving and white ceramic wall tiles. Photography by David Zarzoso.
Circular mirrors and screens throughout the store are custom and adjust to highlight product pairings. Photography by David Zarzoso.
Mobile checkout is offered throughout the store, while a stationary check-out station also provides consultation. Photography by David Zarzoso.

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