Maison Louis Vuitton New Bond Street: 2020 Best of Year Winner for Large Fashion Retail
Peter Marino designs three to seven Louis Vuitton shops a year, each different. “With every one, we push the innovation by 10 percent,” the Interior Design Hall of Fame member states. Some
maisons, as the clothing and jewelry boutiques are called, are brand-new; some are renovations of existing PMA interiors, such as this 27,000-square-foot, four-story store, the firm’s third intervention at the site and a prime example of how all of Marino’s Vuittons have become increasingly gallery-esque. It also reflects a new paradigm in retail: clients requesting settings that are joyous and bright. In other words, glossy is out, earthy is in. As such, French limestone floor and wall slabs and custom silk-and-wool rugs keep the envelope neutral but warm. Cerused oak forms the double-helix spiral stairway. Then, there’s the art: 43 pieces, some site-specific commissions. Among the highlights are Annie Morris’s carved-foam orb stacks, Farhad Moshiri’s yellow embroidered portrait, and Jim Lambie’s vinyl-tape stairway installation.
Project team: Peter Marino; Tsuyoshi Ma; Maria Wilthew; Daniel Mease; Jiro Onishi; Paola Pretto; Jennifer Fitzgerald; Rosario Vadia.