January 30, 2015

Memo From Cape Town: What’s Trending

Nicknamed the “Rainbow Nation” South Africa has 11 official languages—which is not even all of its indigenous languages. Adding to these multifarious African cultures, Cape Town is a port city that thrives on constant cultural influence from the East, West and Global South. Not to mention its still visceral British and French colonial heritage.

For a long time South African design struggled to find its identity between all these influences. African crafts were considered touristy and contemporary design to be Westernised. Without a manufacturing industry or consumer demand of which to speak, design also never reached mass-production, relegated to weekend markets and specialty stores. The consumer and the designer needed to grow together.

Following some 20 years of the Design Indaba conference and expo sensitizing market tastes, and the global artisan-maker movement, South Africans have begun to appreciate the value of the handmade, resourceful recycling and objects with narratives. Product and industrial designers such as Haldane Martin have also found ways to express indigenous craft more subtly in luxury furniture and collectible design.

This economy of scarcity and veneration of the unique has resulted in boldly idiosyncratic interiors that show resourceful and unusual use of materials—as in Etienne Hanekom’s offices for the World Design Capital team; multi-disciplinary collaboration—like knitwear designer Laduma Ngxokolo’s work with Leon at CCXIX; and a nostalgic textural and narrative layering of old and new. Global trends such as untreated wood and Scandinavian chic—especially Skinny LaMinx fabrics—are also popular. Somewhat ahead of the curve, a spate of office interiors by Inhouse aims to increase connectivity among employees while referencing the city’s geography—shipping containers, nests and views of Table Mountain have all influenced the firm’s projects.

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