Mod Service Design Creates an Experiential Sales Center in Leshan, China

Typically, sales centers are sleek and contemporary. After all, modern business transactions are what they’re all about. Mod Service Design took another tact entirely for its Everbon Gaoqiao Town Sales Center, winner of the sales centers & show flats category. The firm’s frame of reference was a rain-forest resort, one that, Shanghai-based creative director Jay Lee notes, “would make potential buyers feel as if they are on holiday.”

After researching such luxe destinations as the Singita Boulders Lodge in Sabi Sand, South Africa, and hotels in the Maldives, the resulting concept emits a rustic-chic hospitality vibe achieved via a palette of natural materials and distinctive furnishings. For the 130,000-square-foot envelope, timber is pervasive—slender planks on the ceiling, slatted screens and blinds on windows—as are travertine, rattan, and leather. They surround several lounge environments, one being a fire pit encircled by a stunning sofa. Since Leshan, where the project’s located, is situated at the confluence of the Dadu and Min rivers, signature artwork is water themed. An immense floating fish, commissioned for the project and crafted of woven bamboo, nods to the idea while also being an auspicious omen in Chinese culture. Also auspicious is Mod’s environmental considerations: Most of the project’s materials were sourced locally.

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Mod Service Design: jay lee; tina gu; zola zhu.