Pelle Transforms New York Showroom into “Unnatural Habitat”

New York-native brand Pelle transformed its Flatiron showroom-atelier into a dream-like setting with cream carpet and subtly shifting shades of pale yellow curtains offsetting its new works. Design duo Jean and Oliver Pelle (at left) call the installation Unnatural Habitat.
The scene-stealing Nana Lure, a continuation of the Lure lighting collection initially launched in 2016, dominates the space with its large-scale banana frond shade cast in cotton and painted in sumptuous purples and greens. Two fixtures with patinated stepped spines suspend from boat hardware and leather straps made in collaboration with friend and leather designer Jason Ross of Artemas Quibble. The effect is pure tropical fantasy.
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Also not to be missed: Dust, a suspended arrangement of reflective shards producing a hazy ambient light and evoking a post-apocalypse world where shiny fragments become treasures. Is this the next wave? Final touches include Pelle’s solid aluminum DVN table with its precise zero-tolerance leg joints plus elevated timber and brass stool/tables from the Stiletto series that Jean describes as “the best way to present wood” with mesmerizing grain patterns on full display. The set-up is on view from May 15 to June 28 at 56 West 22nd St.

