April 18, 2012

Pirelli’s Supercool NYC Gallery

Designed by Virginia Harper Design, the Italian tire company’s New York showroom and gallery at 546 Fifth Avenue are a testament to the brand’s supercool image. Dark wood, stainless steel and door handles featuring the signature logo give the gallery and showroom a sleek, sophisticated look. It just somehow feels oh so Italian without the overt symbolism. (Considering Pirelli just opened PZero in Milan, that may be a very good thing.) It is cool, yet warm and invites the guest to stay awhile. If not to peruse the clothing and accessories, then to admire the company’s heritage and love of fast cars.

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