Sella Concept Creates Inspiring Office Design in NYC

For their first project in the United States, executed and completed with architects at Gensler, London-based design studio Sella Concept tackled the challenge of working from across the Atlantic during the pandemic. Offering an ode to American design with a British touch, the team created the new 3,000-square-foot office of Sidewalk Infrastructure Partners in New York City, which is nestled in a glass, steel, and brick building by ODA.

“We designed the project remotely after our first site visit, which took place prior to lockdown rules,” remembers Tatjana von Stein, director and cofounder of Sella Concept. “Responding to a new era of office values, we emphasized on gentle movements and apertures within the space.”

Flexibility and connectivity for employees and clients are at the heart of the concept. Nods to industrial design, reflected through the exposed brick columns, combine with Sella Concept’s aesthetic, which is characterized by soft curves and raw textural elements, such as the poured concrete floor and curved plaster wall. Dedar and Maharam fabrics coat the Sella Concept-designed bespoke banquettes while soft leather-like tabletops, Allied Maker lighting fixtures, and Fireclay tiles add warmth to the space. Complete with a live tree, the office makes for an inviting space that stimulates creative thinking.