SevenPoint Interiors Invokes the Grateful Dead for a Cannabis Store in Toronto
“What a long, strange trip it’s been,” once sang the Grateful Dead. And what rings true for the jam band progenitors also can be said of the gradual legalization of the band’s faithful companion—cannabis. These days, weed stores look more like Park Avenue than a parking lot, thanks in part to firms like Ontario’s SevenPoint Interiors, which specializes in such designs.
For Toronto’s Scarlet Fire Cannabis Co., a marijuana boutique, the firm collaborated with owner David Ellison, a self-proclaimed “Deadhead,” to create a space he hopes will “start customers on a journey,” and educate them in the process. A porthole revealing an LED screen of trippy visuals invites guests to drop in, while rows of glass-fronted product displays—named Terpene Station, a play on the Grateful Dead’s album Terrapin Station—offer ways to turn on. A neon sign marks Ellison’s homage to the band’s long-running series of live albums, Dave’s Picks, with a rotating series of specials. And the cashwrap is defined by a replica of the band’s “Wall of Sound” touring system, beloved for its clarity and force. Thanks to SevenPoint Interiors, Ellison says, the store is more than just a shop. “It’s a place where cannabis, music, magic, and psychedelia merge.”
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