Simeone Deary Design Group Goes Groovy With Yours Truly Hotel in Washington, D.C.
At the height of the counter-culture movement in the 1970s, Dupont Circle in Washington, D.C. was where all of the city’s free-thinking, urban pioneers congregated. This bohemian sensibility inspired co-founder of the Simeone Deary Design Group, Lisa Simeone’s, approach to designing the interiors of Yours Truly in the northwestern D.C. neighborhood to feel like a giant living room first, and a hotel second. “I really want this place to feel welcoming, a little whimsical, and not to take itself too seriously,” Simeone explains.
Simeone reaches what she calls a “boho-meets-brutalist” stylistic balance by embracing the building’s architecturally solid bones and using a vivid palette of earth tones for interior furnishings. For example, each of the 355 guestrooms have a luxe, artistic carpet on original concrete floors to add a warm energy and softly absorb acoustics. Letting the monolith influence the architectural language inside, Simeone approximates 95% of the furniture and fixtures of Yours Truly are custom.
The biggest design challenge for Simeone came in configuring the hotel’s vastly large, open lobby space. “The ask was to have a space for check-in, a bar, a DJ booth, and for food service, plus have it be a quiet place during the day and lively place at night,” Simeone says in barely one breath. Demolition revealed a series of nano windows that Simeone opened up to bring sunlight and scenes from the outdoors in. Additionally, musical instruments for impromptu jam sessions are scattered throughout the multi-purpose lobby as Simeone describes Yours Truly as a place “where things serendipitously happen.”