November 1, 2019

Studio Svetti Architecture Goes Geometric for a Camucia, Italy Hair Salon

The design of Italian hair salon Un Diavolo per Capello centers around a yellow cube. Photography by Andrea Bartolozzi.

Like the Italian region’s beloved Chianti, Emanuele Svetti is Tuscan to the core. Born in Cortona, he specialized in industrial design at the Università degli Studi di Firenze. When he established Studio Svetti Architecture in nearby Camucia in 2004, he put that training to good use. First, he collaborated with companies including Del Tongo, Bross Italia, Henge, and Poltrona Frau on products, before segueing to interiors.

A column reveals the building’s original masonry. Photography by Andrea Bartolozzi.

They reflect a background influenced by “a sense of craftsmanship, and a balance between decoration and minimalism,” Svetti explains. Projects span the residential, hospitality, and retail sectors—he’s even done a dental clinic. In 2016, he opened a London office, which now has three projects in the works. Closer to home, he created #Social White, a 2017 installation during Milan Design Week.

The restroom is resin painted. Photography by Andrea Bartolozzi.

Mere feet from Svetti’s Camucia studio is a project in which his proclivities coalesce. Un Diavolo per Capello, Italian for a devil for hair, is a striking 1,000-square-foot salon. Its reduced materials palette—porcelain tile, marble, mirror, glass—provides a crisp backdrop for his main gesture: a floor-to-ceiling canary-yellow cube that’s visible from the street. “It’s a box within a box,” he explains. And it’s as pragmatic as it is spectacular. Its location behind the reception desk allows it to double function as an attention-getter to passersby and a privacy provider for clients at the hair-washing station, where they might look less than glam.

Customers wait in Konstantin Grcic chairs set on custom marble bases. Photography by Andrea Bartolozzi.
Porcelain tile runs beneath the salon’s cube of resin-finished plasterboard. Photography by Andrea Bartolozzi.
The facade was painted and new window frames of black-painted iron were installed. Photography by Andrea Bartolozzi.

Project Sources: Architectural Lighting: Vincent Van Duysen for Flos Architectural. Reception Chairs: Konstantin Grcic for Magis.

> See all seven emerging design talents from the November 2019 issue of Interior Design

> See more from the November 2019 issue of Interior Design

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