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December 1, 2020
Text: Quinn Halman
T-HOUSE New Balance is Schemeta Architect’s Ode to Japanese Architecture and Innovation
Traditional Japanese store houses, or kuras—often constructed using timber, stone, and clay—inspired the design for New Balance’s latest concept store in Tokyo. Repurposing 122-year-old wooden kura frames, Jo Nagasaka, principal at Schemeta Architects, created an inviting concept store for the brand, dubbed T-HOUSE New Balance, in the city’s Nihonbashihama-cho neighborhood. Established as part of New Balance’s Energy Project, which aims to drive the brand forward through strategic innovation, the concept store reflects the spirit of modern Japanese hospitality while incorporating elements from the past, such as fine Japanese teas.