The leading authority for the Architecture & Design community
June 4, 2021
Text: Carlene Olsen
This Vibrant Home Draws Inspiration from the Memphis Group
Inspired by the asymmetrical shapes and bold colors that the Memphis Group popularized in the 1980s, Ali Baldiwala, founder of his namesake design studio, created a whimsical two-bedroom apartment in South Mumbai. Straying from more traditional design elements, the home serves as a mélange of color, art, and custom furnishings that serve as a foundation for the quirky accents throughout. “A lot of research went into designing the space,” shares Baldiwala, noting that though his team referenced the Memphis movement, the curated designs, including the eye-catching wall murals by ZAworks Design, are completely original. “I love to add maximalism to the spaces by incorporating textures, materials, layering, and themes—masterful infusion to arrive at something entirely new and unique,” he adds.
For the youthful homeowners, the 1,000-square-foot space invites a sense of play while maintaining an air of luxury. From a rare world map puzzle in the kitchen area to a built-in matt blue and red bookcase, the space spotlights color without letting it overwhelm any given room. As Baldiwala points out, each room “tells its own tale,” making for a vibrant and quirky home that maintains an element of sophistication.