exterior of building with glass panels

A Whirlpool Brand Experience Center Puts a Futuristic Spin on Laundry

2023 Best of Year Winner for Shining Moment

Appliances never looked so good. At W House–Whirlpool Brand Experience Center in Foshan, China, MOC Design Office, which stands for mood, observation, and creativity, put a new spin on laundry machines, turning a mundane shopping experience into an engaging one. The century-old brand sought to refresh its image and show off its state-of-the-art products; the firm responded with an intriguing interplay between a reflective 7,000-square-foot interior and exterior, its eye-catching, forward-looking qualities emblematic of the client’s ethos. The two-story project occupies an origamilike building with long eaves of mirrored stainless steel. MOC extended the material and jagged geometry indoors with faceted, reflective ceilings and a prism that divides the space. Product displays, like a floor-to-ceiling wall of black washers, are striking, while bursts of yellow acrylic add warmth. It’s a virtual whirlpool of innovation.

Best of Year Awards 2023

See Interior Design’s Best of Year Winners and Honorees

Explore must-see projects and innovative products that took home high honors.

exterior of building with glass panels
interior of building with person walking through lobby
yellow panels inside of building

Yang Zhenyu; Liang Ningsen; Wu Xiuwei; Yang Zhenyu; Huang Zhentao; Yan Wending; Li Ruiwen; Xie Xinyu; Chen Qianyu.

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