Zooco Studio Masterminds a Witty Madrid Flagship for La Oca Selezione
La Oca Selezione has long been the place—or, with over 20 store locations, the places—for design-savvy Spaniards seeking modern furniture. For its new flagship on Madrid’s trendy Calle de Castelló, the company turned to local firm Zooco Estudio to transform a blandly anonymous space into a witty take on retail design.
“The main challenge was to create subtle display areas,” says founding architect Miguel Crespo Picot. He let natural light do the heavy lifting, flooding the shop floor with sun streaming in from skylights 23 feet above the plan. A matte black aluminum strip winds across the floor, carving out vignettes before wending its way up a glass-balustrade staircase as its handrail. Shelves are also glass, as are walls fronting a petite courtyard. The rest of the material palette is oak, powder-coated steel, and micro-cement, apart from a stepped stack of bricks, piled up beside the stairs as if ready to be enlisted in the creation of a future store.