{"id":105315,"date":"2017-09-18T23:18:03","date_gmt":"2017-09-18T23:18:03","guid":{"rendered":"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/"},"modified":"2022-11-02T15:30:14","modified_gmt":"2022-11-02T19:30:14","slug":"steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/","title":{"rendered":"Steelcase Announces Partnerships With Flos and Mitchell Gold + Bob Williams"},"content":{"rendered":"<figure class=\"image\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/steelcase-flos-partnership-announcement.jpg\" caption=\"true\" width=\"740\" height=\"551\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/551;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/steelcase-flos-partnership-announcement.jpg\" caption=\"true\" width=\"740\" height=\"551\" \/><\/noscript><figcaption>Steelcase&nbsp;will begin offering Flos&#8217;s decorative lighting portfolio.<\/figcaption><\/figure>\n<p>This week, <a href=\"https:\/\/www.steelcase.com\" target=\"_blank\" rel=\"noopener\">Steelcase<\/a> announced two major partnerships. Starting in November, the Steelcase network in the U.S. and Canada will start offering <a href=\"http:\/\/flos.com\" target=\"_blank\" rel=\"noopener\">Flos<\/a> lighting, along with a collection of furnishings by <a href=\"http:\/\/www.mgbwhome.com\" target=\"_blank\" rel=\"noopener\">Mitchell Gold + Bob Williams<\/a>.<\/p>\n<p>The Flos affiliation&nbsp;recognizes the importance of decorative lighting in office design, which increasingly takes cues from the residential sector. &ldquo;In the projects we&rsquo;re working on, floor lamps, sconces, and pendant lamps are at the center of the discussions,&rdquo; explains <span>Brian Shapland, general manager of <a href=\"http:\/\/myturnstone.com\/.\" target=\"_blank\" rel=\"noopener\">Turnstone<\/a>, a Steelcase brand<\/span>. &ldquo;That wasn&rsquo;t something we offered, and it felt like a huge opportunity.&rdquo; Unique lighting solutions are in demand both for their aesthetic appeal and their ability to define more intimate and personalized zones within the workplace.<\/p>\n<p>From a logistics standpoint, the union allows the brands to more efficiently deliver lighting solutions to&nbsp;specifiers. &ldquo;Up front in the design process, all of our designers and dealers will have the Flos portfolio in their software,&rdquo; <span>Shapland says<\/span>. &ldquo;We&rsquo;ll help manage the order, and between the two of us, we believe we can make it an easier process.&rdquo;<\/p>\n<p>&ldquo;We have 400 options in our decorative lighting portfolio that run the gamut from the classic Arco lamp from 1962 to Superloon by Jasper Morrison,&rdquo; adds <a href=\"articles\/12350-on-the-move-jack-schreur-appointed-ceo-of-flos-usa\/\" target=\"_blank\" rel=\"noopener\">Jack Schreur<\/a>, CEO of Flos. &ldquo;We&rsquo;re excited to see what architects do when we take the constraints off.&rdquo;<\/p>\n<p>With these announcements,&nbsp;Steelcase proves it&#8217;s on a mission to diversify its portfolio with products&nbsp;that eschew contract convention.<\/p>\n<figure class=\"image\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/steelcase-flos-partnership-arco-lamp.jpg\" caption=\"true\" width=\"740\" height=\"1055\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/1055;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/steelcase-flos-partnership-arco-lamp.jpg\" caption=\"true\" width=\"740\" height=\"1055\" \/><\/noscript><figcaption>The Arco lamp by Flos with Steelcase furniture.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><span>This week, Steelcase announced two major partnerships. Starting in November, the Steelcase network in the U.S. and Canada will start offering the Italian lighting company Flos&rsquo;s decorative portfolio, along with a collection of furnishings by the North Carolina&ndash;based manufacturer Mitchell Gold + Bob Williams.<\/span><\/p>\n","protected":false},"author":3459,"featured_media":78579,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":13729},"tags":[],"id_tax_domain":[],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"id_cat_news":[],"internal_flag":[4220],"class_list":["post-105315","id_news","type-id_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steelcase Announces Partnerships With Flos and Mitchell Gold + Bob Williams - Interior Design<\/title>\n<meta name=\"description\" content=\"This week, Steelcase announced two major partnerships. Starting in November, the Steelcase network in the U.S. and Canada will start offering the Italian lighting company Flos&rsquo;s decorative portfolio, along with a collection of furnishings by the North Carolina&ndash;based manufacturer Mitchell Gold + Bob Williams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steelcase Announces Partnerships With Flos and Mitchell Gold + Bob Williams - Interior Design\" \/>\n<meta property=\"og:description\" content=\"This week, Steelcase announced two major partnerships. Starting in November, the Steelcase network in the U.S. and Canada will start offering the Italian lighting company Flos&rsquo;s decorative portfolio, along with a collection of furnishings by the North Carolina&ndash;based manufacturer Mitchell Gold + Bob Williams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/\" \/>\n<meta property=\"og:site_name\" content=\"Interior Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InteriorDesignMagazine\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T19:30:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/steelcase-flos-partnership-announcement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@InteriorDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/\",\"url\":\"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/\",\"name\":\"Steelcase Announces Partnerships With Flos and Mitchell Gold + Bob Williams - Interior Design\",\"isPartOf\":{\"@id\":\"https:\/\/interiordesign.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/interiordesign.net\/designwire\/steelcase-announces-partnerships-with-flos-and-mitchell-gold-bob-williams\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/steelcase-flos-partnership-announcement.jpg\",\"datePublished\":\"2017-09-18T23:18:03+00:00\",\"dateModified\":\"2022-11-02T19:30:14+00:00\",\"description\":\"This week, Steelcase announced two major partnerships. 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