{"id":106113,"date":"2018-06-11T10:00:00","date_gmt":"2018-06-11T10:00:00","guid":{"rendered":"https:\/\/interiordesign.net\/designwire\/tarkett-brings-new-thought-to-flooring-specification\/"},"modified":"2022-11-07T16:15:41","modified_gmt":"2022-11-07T21:15:41","slug":"tarkett-brings-new-thought-to-flooring-specification","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/tarkett-brings-new-thought-to-flooring-specification\/","title":{"rendered":"Tarkett Brings New Thought to Flooring Specification"},"content":{"rendered":"<p>The 21<sup>st<\/sup> century is nearly two decades old and the world has changed faster than anyone could have predicted. Major disruptive trends&mdash;think robotic automation and the digital revolution&rsquo;s advent of the 24\/7 workweek&mdash;coincide with the burgeoning sustainability movement and a wider collective drive for more ethical business practices. These trends may make mainstream news, but the design industry has its own paradigm shifts to consider&mdash;the blurring of sectors, increasing urban populations, demand for greener products, and the integration of wellness into <g class=\"gr_ gr_48 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-del replaceWithoutSep\" id=\"48\" data-gr-id=\"48\">a space&rsquo;s<\/g> design.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Tailored-Twist_Tarkett_Neocutlure_carpeting.jpg\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Tailored-Twist_Tarkett_Neocutlure_carpeting.jpg\" caption=\"true\" \/><\/noscript><figcaption>Tailored Twist &#8220;was designed to address adverse floors from pre-existing site conditions,&#8221; says Chris Stulpin of Tarkett North America. It fits into the Purpose Positive trend and comes with a non-PVS ethos<sup>&reg;<\/sup> with Omnicoat<sup>&trade;<\/sup> Technology backing that is ILFI Living Product Challenge Imperative certified. Photography courtesy of Tarkett.&nbsp;<\/figcaption><\/figure>\n<p>At NeoCon, international flooring innovator Tarkett introduced a new way for designers to consider specifying <g class=\"gr_ gr_499 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"499\" data-gr-id=\"499\">product<\/g> for spaces that reflect these changes and demand a more enlightened approach. Dubbed Neoculture, Tarkett&rsquo;s thought leadership position draws inspiration from four macrotrends that reflect where projects are headed and why end users&rsquo; expectations have changed. &ldquo;We researched several areas and influencers in a wide variety of fields,&rdquo; explains Chris Stulpin, <g class=\"gr_ gr_501 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins doubleReplace replaceWithoutSep\" id=\"501\" data-gr-id=\"501\">chief<\/g> creative officer at Tarkett North America. &ldquo;Using information culled from <a href=\"https:\/\/trendwatching.com\/\" target=\"_blank\" rel=\"noopener\">Trend Watching<\/a>, we analyzed everything from geopolitics, real estate, urban developers, macro trends and sustainability forecasters to create a roadmap of where projects will be heading.&rdquo;<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Contour-Techtonic_Tarkett_NeoCulture_wood_LVT_flooring_NeoCon.jpg\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Contour-Techtonic_Tarkett_NeoCulture_wood_LVT_flooring_NeoCon.jpg\" caption=\"true\" \/><\/noscript><figcaption>Contour + Techtonic<sup>&trade;<\/sup>&nbsp;harkens back to traditional craft movements and is associated with the Sub-Urbanization trend. Photography courtesy of Tarkett.&nbsp;<\/figcaption><\/figure>\n<p>The first two macrotrends&mdash;Purpose Positive and Sub-Urbanization&mdash;consider the where and how of new projects. The former pinpoints the adaptive reuse of big-box stores, multiplicity of mixed-use developments, and extensive amenity options for multi-family housing. It stresses inclusivity, flexibility, and enthusiastic embrace of color. Sub-Urbanization examines the growing trend of the revitalization of suburbs and the ensuing blend of cultures. Inspired by nostalgia and getting back to a community&rsquo;s &ldquo;roots&rdquo;, this trend&rsquo;s color palette veers neutral with an eclectic earthy vibe.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Pentagonals-Tarkett_NeoCulture_NeoCon_flooring_LVT.jpg\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Pentagonals-Tarkett_NeoCulture_NeoCon_flooring_LVT.jpg\" caption=\"true\" \/><\/noscript><figcaption><g class=\"gr_ gr_665 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"665\" data-gr-id=\"665\">Pentagonals<\/g> is Cradle to Cradle Bonze and ILFI Living Product Challenge Imperative certified, placing it in the Regenerative Generation trend. Photography courtesy of Tarkett.<\/figcaption><\/figure>\n<p>Regenerative Generation and Future of Betterment explore the changing expectations of end users. The&nbsp;former looks at such environmental initiatives as urban farming and makers&rsquo; markets to demonstrate how people seek expedient ways to save the planet. Designers can do this by specifying sustainable, biophilic products. Future of Betterment puts a name to the growing exuberance for wellness-inspired spaces, which feature minimalist aesthetics with luxurious touches.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Garden-Walk_Tarkett_NeoCulture_carpeting_flooring_NeoCon.jpg\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Garden-Walk_Tarkett_NeoCulture_carpeting_flooring_NeoCon.jpg\" caption=\"true\" \/><\/noscript><figcaption>Garden Walk collection features contemporary patterns and a neutral colorway, evoking a high-end spa feel and correlating with the Future of Betterment trend. It comes with a non-PVC ethos<sup>&reg;<\/sup> with Omnicoat<sup>&trade;<\/sup> Technology backing that is ILFI Living Product Challenge Imperative certified. Photography courtesy of Tarkett.<\/figcaption><\/figure>\n<p>Ultimately, Neoculture is about identifying and then blending the plethora of new cultures, lifestyles, and experiences that have become a part of the 21st-century scene to create something totally new, something that reshapes the societal landscape. Several products launched by Tarkett this year embody Neoculture, corresponding to one or multiple trends that comprise it. Designers considering Tarkett for their projects will find a bevy of products that elevate spaces and bring something completely new to the table. &ldquo;Understanding these shifts will help to provide more successful and meaningful outcomes for clients,&rdquo; says Stulpin.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span><g class=\"gr_ gr_28 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"28\" data-gr-id=\"28\">NeoCulture<\/g> is Tarkett&rsquo;s latest thought leadership position. It draws inspiration from four macrotrends that reflect where projects are headed and why end users&rsquo; expectations have changed.<\/span><\/p>\n","protected":false},"author":3572,"featured_media":82630,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":15094},"tags":[],"id_tax_domain":[],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"id_cat_news":[136],"internal_flag":[4220],"class_list":["post-106113","id_news","type-id_news","status-publish","has-post-thumbnail","hentry","id_cat_news-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tarkett Brings New Thought to Flooring Specification - Interior Design<\/title>\n<meta name=\"description\" content=\"NeoCulture is Tarkett&rsquo;s latest thought leadership position. 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