{"id":205542,"date":"2023-01-10T11:06:24","date_gmt":"2023-01-10T16:06:24","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=id_news&#038;p=205542"},"modified":"2023-01-26T14:52:33","modified_gmt":"2023-01-26T19:52:33","slug":"studio-o-plus-a-be-original-americas-authentic-design","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/studio-o-plus-a-be-original-americas-authentic-design\/","title":{"rendered":"To Create Memorable Interiors, Studio O+A Thinks Outside the Box"},"content":{"rendered":"\n<div class=\"wp-block-sandow-article-header article-header\">\n<figure class=\"wp-block-image size-large is-header\" style=\"object-fit:cover;object-position:51% 69%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg\" alt=\"\" class=\"wp-image-205543 lazyload\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg\" alt=\"\" class=\"wp-image-205543\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><p class=\"article-date\" aria-label=\"Post Date\">January 10, 2023<\/p>\n\n\n<p class=\"wp-block-sandow-byline byline size-regular\"><span>Words: <\/span><a href=\"\/tag\/carlene-olsen\">Carlene Olsen<\/a><\/p>\n\n\n\n<p class=\"wp-block-sandow-byline byline size-regular\"><span>Photography: <\/span><a href=\"\/tag\/courtesy-of-studio-oa\">Courtesy of Studio O+A<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column article-header_content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h1 class=\"size-small wp-block-heading\">To Create Memorable Interiors, Studio O+A Thinks Outside the Box<\/h1>\n\n\n\n<p class=\"size-regular\">Authentic design stretches beyond the products and details within a space, it starts with the very concept of a given interior, asserts Primo Orpilla, cofounder and principal of Studio O+A. &#8220;We try to have an open mind when we start out with any project\u2014we don\u2019t want to fall on past projects or concepts in developing a story,&#8221; he shares. Rather, the team at <a href=\"https:\/\/o-plus-a.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio O+A<\/a> aims to rewrite the script, developing fresh ideas for each space they take on. &#8220;I think being original is exactly that\u2014it\u2019s original. It\u2019s the job of the designer to tell the story in a meaningful way.&#8221; <\/p>\n\n\n\n<p class=\"size-regular\">And that story usually originates in unexpected ways, from a striking leaf to a memorable film. &#8220;People have to get used to not jumping into a [web] search of things and instead use their own algorithm, own brains, and take their own pictures,&#8221; asserts Orpilla, recommending that designers look for processes that enable them to work in a &#8220;manual, more analogue way.&#8221; One approach involves looking to other industries, examining, for example, the process of a symphony conductor or a cinematographer. &#8220;They\u2019re always fighting for something new\u2014something they want to test. I feel design is like that,&#8221; he continues. &#8220;Those experiences that are rich, you remember; those that are not, you don\u2019t.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-1024x683.jpg\" alt=\"Primo Orpilla of Studio O+A wearing a black jacket and black frame glasses against a white background. \" class=\"wp-image-205548 lazyload\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-1024x683.jpg\" alt=\"Primo Orpilla of Studio O+A wearing a black jacket and black frame glasses against a white background. \" class=\"wp-image-205548\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Primo-Orpilla-Headshot_Color.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Primo Orpilla, cofounder and principal of Studio O+A.<\/figcaption><\/figure>\n\n\n\n<p class=\"size-regular\">One space that left a lasting impression on Orpilla is the Berkeley Art Museum and Pacific Film Archive in California, a concrete structure with a futuristic form that he first encountered as a child. &#8220;You go in there and you just go, wow! It&#8217;s an <a href=\"https:\/\/interiordesign.net\/designwire\/how-to-spot-authentic-design-stefano-giussani-has-one-answer\/\" target=\"_blank\" rel=\"noreferrer noopener\">original thought<\/a>,&#8221; he shares. &#8220;The buildings around there don\u2019t look anything like it.&#8221; That element of surprise continues to inform his design ethos today, always searching for ideas to create unique narratives for interiors. In fact, narrative often drives the firm&#8217;s designs. &#8220;We don\u2019t even look at drawings, we look at writing\u2014we look at how people are talking about space in visual ways.&#8221; <\/p>\n\n\n\n<p class=\"size-regular\">Given Studio O+A&#8217;s innovative approach to design, it&#8217;s not surprising the firm was the first to support&nbsp;<a href=\"https:\/\/www.beoriginalamericas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Be Original Americas<\/a>, a nonprofit that spotlights the value of original craftsmanship with the help of committed partners. The group, cofounded by&nbsp;Beth Dickstein of&nbsp;<a href=\"https:\/\/www.bdeonline.biz\/\" target=\"_blank\" rel=\"noreferrer noopener\">BDE&nbsp;<\/a>along with&nbsp;David Rosenkvist, chief commercial and creative officer at&nbsp;<a href=\"https:\/\/www.louispoulsen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Louis Poulsen<\/a>, works to protect authentic designs and actively&nbsp;stop the spread of&nbsp;knockoffs while enabling members, from designers and architects to newly established makers, to connect. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-1024x683.jpg\" alt=\"An office kitchen with an island and a high top table with two stools near a conference room. \" class=\"wp-image-205544 lazyload\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-1024x683.jpg\" alt=\"An office kitchen with an island and a high top table with two stools near a conference room. \" class=\"wp-image-205544\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_02.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">In the ARTIS Ventures office, a glass-walled conference room near the airy kitchen. Photography by Garrett Rowland.<\/figcaption><\/figure>\n\n\n\n<p class=\"size-regular\">&#8220;I think there needs to be somebody who is carrying the torch for original product. There&#8217;s a lot of uninspired, plain plagiarism out there,&#8221; notes Orpilla, who says designed spaces are often copied by those who don&#8217;t understand the intent behind them. &#8220;You can\u2019t really use [a design] unless you know what the impetus behind the design is and Be Original Americas stresses that,&#8221; he says. &#8220;Maybe it should expand into the interior design industry further,&#8221; he adds, pointing out opportunities to protect original ideas for interiors that stretch beyond product design. <\/p>\n\n\n\n<p class=\"size-regular\">When it comes to weaving authentic design into every aspect of a space, Orpilla says discipline is key\u2013making the effort to thoroughly examine what the product is and where it\u2019s coming from and evaluating the work on many levels, from environmental impact to the inclusivity of the design. &#8220;Understand what these pieces are, they\u2019re not just objects,&#8221; he shares. &#8220;Be original. Be original in your thought, be original in your process, be original in your thoroughness.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg\" alt=\"A u-shaped brown leather couch curves around itself, offering plenty of space for collaboration. \" class=\"wp-image-205543 lazyload\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg\" alt=\"A u-shaped brown leather couch curves around itself, offering plenty of space for collaboration. \" class=\"wp-image-205543\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Artis_01.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">The Barbary Coast neighborhood, where ARTIS Ventures now lives, rests on a historic landfill. O+A wrapped the interior brick with wood to suggest the old sailing ships and waterfront debris from which San Francisco\u2019s prosperity grew. Photography by Garrett Rowland.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-1024x627.jpg\" alt=\"An office reception area with black and white marble reception desks covered by a black wall and canopy with a green plush sofa nearby. \" class=\"wp-image-205545 lazyload\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-1024x627.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-300x184.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-768x471.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/627;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-1024x627.jpg\" alt=\"An office reception area with black and white marble reception desks covered by a black wall and canopy with a green plush sofa nearby. \" class=\"wp-image-205545\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-1024x627.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-300x184.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01-768x471.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_01.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Blockchain office by Studio O+A. The space retains the character of classic Mayfair design: herringbone floors, sculpted molding, textures of wood and stone. Photography by Oliver Pohlram.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-1024x664.jpg\" alt=\"A pair of brown leather lounge chairs near a velvet light blue armchair and a black oval coffee table in front of a conference room.  \" class=\"wp-image-205546 lazyload\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-1024x664.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-300x194.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-768x498.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/664;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-1024x664.jpg\" alt=\"A pair of brown leather lounge chairs near a velvet light blue armchair and a black oval coffee table in front of a conference room.  \" class=\"wp-image-205546\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-1024x664.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-300x194.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02-768x498.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2023\/01\/Interior-Design-Be-Original-Americas-Studio-OA-Blockchain-L_02.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Blockchain office by Studio O+A. Photography by Oliver Pohlram.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group article-header_actions none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"social-share\"><li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Finteriordesign.net%2Fdesignwire%2Fstudio-o-plus-a-be-original-americas-authentic-design%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M9 8h-3v4h3v12h5v-12h3.642l.358-4h-4v-1.667c0-.955.192-1.333 1.115-1.333h2.885v-5h-3.808c-3.596 0-5.192 1.583-5.192 4.615v3.385z\" \/><\/svg><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Finteriordesign.net%2Fdesignwire%2Fstudio-o-plus-a-be-original-americas-authentic-design%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M4.98 3.5c0 1.381-1.11 2.5-2.48 2.5s-2.48-1.119-2.48-2.5c0-1.38 1.11-2.5 2.48-2.5s2.48 1.12 2.48 2.5zm.02 4.5h-5v16h5v-16zm7.982 0h-4.968v16h4.969v-8.399c0-4.67 6.029-5.052 6.029 0v8.399h4.988v-10.131c0-7.88-8.922-7.593-11.018-3.714v-2.155z\" \/><\/svg><\/a><\/li><li><a href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Finteriordesign.net%2Fdesignwire%2Fstudio-o-plus-a-be-original-americas-authentic-design%2F&#038;description=To+Create+Memorable+Interiors%2C+Studio+O%2BA+Thinks+Outside+the+Box\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"> <path d=\"M12 0c-6.627 0-12 5.372-12 12 0 5.084 3.163 9.426 7.627 11.174-.105-.949-.2-2.405.042-3.441.218-.937 1.407-5.965 1.407-5.965s-.359-.719-.359-1.782c0-1.668.967-2.914 2.171-2.914 1.023 0 1.518.769 1.518 1.69 0 1.029-.655 2.568-.994 3.995-.283 1.194.599 2.169 1.777 2.169 2.133 0 3.772-2.249 3.772-5.495 0-2.873-2.064-4.882-5.012-4.882-3.414 0-5.418 2.561-5.418 5.207 0 1.031.397 2.138.893 2.738.098.119.112.224.083.345l-.333 1.36c-.053.22-.174.267-.402.161-1.499-.698-2.436-2.889-2.436-4.649 0-3.785 2.75-7.262 7.929-7.262 4.163 0 7.398 2.967 7.398 6.931 0 4.136-2.607 7.464-6.227 7.464-1.216 0-2.359-.631-2.75-1.378l-.748 2.853c-.271 1.043-1.002 2.35-1.492 3.146 1.124.347 2.317.535 3.554.535 6.627 0 12-5.373 12-12 0-6.628-5.373-12-12-12z\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" \/><\/svg><\/a><\/li><li><a href=\"mailto:?body=https%3A%2F%2Finteriordesign.net%2Fdesignwire%2Fstudio-o-plus-a-be-original-americas-authentic-design%2F&#038;subject=To+Create+Memorable+Interiors%2C+Studio+O%2BA+Thinks+Outside+the+Box\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M12 12.713l-11.985-9.713h23.97l-11.985 9.713zm0 2.574l-12-9.725v15.438h24v-15.438l-12 9.725z\"\/><\/svg><\/a><\/li><\/ul>\n\n<ul class=\"tag-cloud\"><li><a href=\"https:\/\/interiordesign.net\/tag\/be-original-americas\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Be Original Americas<\/a><\/li><li><a href=\"https:\/\/interiordesign.net\/tag\/carlene-olsen\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Carlene Olsen<\/a><\/li><li><a href=\"https:\/\/interiordesign.net\/tag\/courtesy-of-studio-oa\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Courtesy of Studio O+A<\/a><\/li><li><a href=\"https:\/\/interiordesign.net\/tag\/studio-oa\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Studio O+A<\/a><\/li><\/ul><\/div><\/div>\n\n\n<div class=\"post-cards__wrapper is-condensed-default columns-3 single-row\" data-amount=\"3\" ><h3 class=\"section-title\">read more <\/h3><ul><li class=\"card__id_news\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/interiordesign.net\/designwire\/how-to-spot-authentic-design-stefano-giussani-has-one-answer\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-1024x683.jpg\" class=\"attachment-large size-large wp-post-image lazyload\" alt=\"Conservatorium Hotel photo by Amit Geron\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;object-position: 50% 50%;\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Conservatorium Hotel photo by Amit Geron\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/05\/Interior-Design-Be-Original-Americas-Stefano-Giussani-Lissoni-CONSERVATORIUM_HOTEL_004.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/div><div class=\"post-cards__content\"><p class=\"type\">DesignWire<\/p><a class=\"post-cards__title-link\" href=\"https:\/\/interiordesign.net\/designwire\/how-to-spot-authentic-design-stefano-giussani-has-one-answer\/\"><h4>How to Spot Authentic Design? Stefano Giussani Has One Answer<\/h4><\/a><p class=\"excerpt\">As CEO of Lissoni U.S., Stefano Giussani has a thing or two to say about the importance of authentic design.<\/p><\/div><\/li><li class=\"card__id_news\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/interiordesign.net\/designwire\/10-questions-with-adam-mckay-and-alison-koch\/\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-683x1024.jpg\" class=\"attachment-large size-large wp-post-image lazyload\" alt=\"A concrete hallway culminates in a poster of the McKay-directed movie Vice surrounded by LEDs.\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;object-position: 50% 50%;\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-683x1024.jpg 683w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-200x300.jpg 200w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-768x1151.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-1024x1536.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-1366x2048.jpg 1366w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568.jpg 1500w\" data-sizes=\"auto, (max-width: 683px) 100vw, 683px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-683x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"A concrete hallway culminates in a poster of the McKay-directed movie Vice surrounded by LEDs.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-683x1024.jpg 683w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-200x300.jpg 200w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-768x1151.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-1024x1536.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568-1366x2048.jpg 1366w, https:\/\/interiordesign.net\/wp-content\/uploads\/2022\/10\/Interior-Design-Hyperobject-Outfit-Home-220701_Alison_Koch_Hyperobject_1568.jpg 1500w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/noscript><\/a><\/div><div class=\"post-cards__content\"><p class=\"type\">DesignWire<\/p><a class=\"post-cards__title-link\" href=\"https:\/\/interiordesign.net\/designwire\/10-questions-with-adam-mckay-and-alison-koch\/\"><h4>10 Questions With&#8230; Hollywood Director Adam McKay and Designer Alison Koch<\/h4><\/a><p class=\"excerpt\">Director Adam McKay and Outift Home founder Allison Koch give\u00a0an exclusive tell-all about the sustainable office design of Hyperobject.<\/p><\/div><\/li><li class=\"card__id_news\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/interiordesign.net\/designwire\/as-counterfeit-designs-rise-be-original-americas-remains-as-vital-as-ever\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-1024x683.jpg\" class=\"attachment-large size-large wp-post-image lazyload\" alt=\"Argo. Photography by Eric Laignel.\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;object-position: 50% 50%;\" data-srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src.jpg 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Argo. Photography by Eric Laignel.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-1024x683.jpg 1024w, https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-300x200.jpg 300w, https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src-768x512.jpg 768w, https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/11\/Interior-Design-Be-Original-Americas-TPG-Argo_413W14_pho_025_src.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/div><div class=\"post-cards__content\"><p class=\"type\">DesignWire<\/p><a class=\"post-cards__title-link\" href=\"https:\/\/interiordesign.net\/designwire\/as-counterfeit-designs-rise-be-original-americas-remains-as-vital-as-ever\/\"><h4>As Counterfeit Designs Rise, Be Original Americas Remains as Vital as Ever<\/h4><\/a><p class=\"excerpt\">Ricardo Nabholz, creative director at TPG Architecture, describes himself as a \u201cpassionate advocate\u201d for Be Original Americas, a nonprofit that spotlights the value of original craftsmanship with the help of committe&#8230;<\/p><\/div><\/li><\/ul><\/div>\n\n<div class=\"post-cards__wrapper is-condensed-default columns-3 single-row\" data-amount=\"3\" ><h3 class=\"section-title\">recent stories<\/h3><ul><li class=\"card__id_news\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/interiordesign.net\/designwire\/10-questions-with-designer-jessica-schuster\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2025\/01\/InteriorDesign_10Questions_JessicaSchuster-6-1024x768.jpg\" class=\"attachment-large size-large lazyload\" alt=\"marble kitchen with matching countertops and walls\" style=\"--smush-placeholder-width: 1024px; 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Wildfire Victims<\/h4><\/a><p class=\"excerpt\">From brands collecting essential items to GoFundMe campaigns helping those in need, take a look at resources to support L.A. wildfire victims.<\/p><\/div><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>See why Primo Orpilla, cofounder and principal of Studio O+A, says authentic design starts with the very concept of a given interior. <\/p>\n","protected":false},"author":3497,"featured_media":205543,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":0},"tags":[1207,528,5221,3153],"id_tax_domain":[14],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"id_cat_news":[93],"internal_flag":[],"class_list":["post-205542","id_news","type-id_news","status-publish","has-post-thumbnail","hentry","tag-be-original-americas","tag-carlene-olsen","tag-courtesy-of-studio-oa","tag-studio-oa","id_tax_domain-workplace","id_cat_news-news"],"acf":[],"yoast_head":"<!-- This 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