{"id":243851,"date":"2024-12-16T10:32:35","date_gmt":"2024-12-16T15:32:35","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=canvasflow&p=243851"},"modified":"2024-12-16T10:32:40","modified_gmt":"2024-12-16T15:32:40","slug":"technogym-design-to-move-exhibit","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/technogym-design-to-move-exhibit\/","title":{"rendered":"Technogym Showcases 40 Distinct Benches To Honor Anniversary"},"content":{"rendered":"\n
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December 16, 2024<\/p>\n\n\n

Words: <\/span>Annie Block\u00a0<\/a><\/p>\n\n\n\n

Photography: <\/span>Courtesy of Technogym<\/a><\/p>\n<\/div>\n\n\n\n

Technogym Showcases 40 Distinct Benches To Honor Anniversary<\/h1>\n\n\n

Since its founding in 1983 by Nerio Alessandri, Technogym has been laser-focused on wellness, through its high-end sports equipment, sustainability-driven Italian headquarters, and commitment to social and economic health for all; in fact, its Instagram hashtag is #letsmoveforabetterworld<\/a>.<\/em> In celebration of its 40th anniversary, the brand launched \u201cDesign to Move,\u201d an exhibition that debuted during Milan Design Week last spring and culminated this fall during London Design Festival at the new Piccadilly boutique (its concept and that of all stores worldwide developed by Antonio Citterio). The project, a collaboration with architect Giulio Cappellini and curator Bruna Roccasalva, showcased 40 Technogym benches interpreted by 40 international creatives, the U.K.\u2019s Kelly Hoppen, Nigeria\u2019s Myles Igwebuike, and Spain\u2019s Patricia Urquiola among them, 15 of which were auctioned via Sotheby\u2019s in September, and the remainder available for purchase at Technogym.com<\/a>, all proceeds going to UNICEF. So far, more than $300,000 has been raised.<\/p>\n\n\n\n

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