{"id":99004,"date":"2012-04-12T09:01:06","date_gmt":"2012-04-12T09:01:06","guid":{"rendered":"https:\/\/interiordesign.net\/designwire\/sephora-and-pantone-debut-pop-up-color-shop\/"},"modified":"2022-12-07T13:04:19","modified_gmt":"2022-12-07T18:04:19","slug":"sephora-and-pantone-debut-pop-up-color-shop","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/sephora-and-pantone-debut-pop-up-color-shop\/","title":{"rendered":"Sephora and Pantone Debut Pop-Up Color Shop"},"content":{"rendered":"


\n <\/p>\n

\n
\n \"\"
\n <\/a>\n <\/p>\n

\n
\n Pop-up stores are all the rage. Just ask the designers at the recent
\n
\n IIDA NY event
\n <\/a>
\n panel where they discussed the trend’s effect on retail design. So when
\n
\n Pantone LLC
\n <\/a>
\n teamed up with
\n
\n Sephora USA
\n <\/a>
\n to publicize and sell the
\n
\n 2012 Color of the Year PANTONE\u00ae 17-1463 Tangerine Tango
\n <\/a>
\n , Sephora decided to go the \u00a0pop-up route. Designed and executed by
\n
\n Neverstop
\n <\/a>
\n , the 23-foot wide by 43-foot long pop-up Color Shop \u00a0has a mechanized door that fans out to resemble the iconic Pantone color book (photo above) showcasing the Color of the Year.\u00a0The mobile unit also features a black and orange makeup studio (photo below) stocked with the Sephora + Pantone Universe beauty collection and a digital display on one wall with a live
\n
\n Twitter feed
\n <\/a>
\n . \u00a0The pop-ups next stop:
\n
\n The Grove
\n <\/a>
\n in Los Angeles from April 18-22.\n <\/p>\n

<\/p>\n

\n
\n \"\"
\n <\/a>\n <\/p>\n

<\/body>
\n<\/html><\/p>\n","protected":false},"excerpt":{"rendered":"

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