{"id":114295,"date":"2016-11-29T10:41:16","date_gmt":"2016-11-29T10:41:16","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/"},"modified":"2022-11-28T11:10:25","modified_gmt":"2022-11-28T16:10:25","slug":"gensler-converts-factory-loft-into-office-in-birmingham-u-k","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/","title":{"rendered":"Gensler Converts Factory Loft Into Office in Birmingham, U.K."},"content":{"rendered":"<figure class=\"image\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/gensler-birmingham-studio-01-1116.jpg\" caption=\"true\" width=\"770\" height=\"510\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/510;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/gensler-birmingham-studio-01-1116.jpg\" caption=\"true\" width=\"770\" height=\"510\" \/><\/noscript><figcaption>Gensler has opened an office in a converted 19th-century factory. Photography by Mari Maretti.<\/figcaption><\/figure>\n<p>It can take time for new neighbors to get acquainted. But <a href=\"http:\/\/www.gensler.com\/\" target=\"_blank\" rel=\"noopener\">Gensler<\/a>&rsquo;s first U.K. studio outside London has definitely embraced Birmingham. Office leader and senior associate Alistair Cory immediately loved the 2,700-square-foot loft&rsquo;s location at the Custard Factory, a complex of Victorian buildings converted into culture and commerce destinations. Only minimal interventions to the original shell were required. Cory nixed rigid walls in favor of polyester curtains, which can be drawn to surround work-meeting areas. At night, the office morphs into a creative catalyst for the entire neighborhood, hosting design and business leaders for seminars, events, and perhaps a toast to Cory and team for winning&nbsp;<a href=\"articles\/12581-gensler-design-excellence-awards-recognize-standout-projects\/\" target=\"_blank\" rel=\"noopener\">Gensler&#8217;s Design Excellence Award<\/a> for a built workplace.<\/p>\n<p><a href=\"articles\/12584-interior-design-november-2016\/\"><strong>&gt; See more from the November 2016 issue of <em>Interior Design<\/em><\/strong><\/a><br \/>&nbsp;<\/p>\n<figure class=\"image\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/gensler-birmingham-studio-02-1116.jpg\" caption=\"true\" width=\"770\" height=\"510\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/510;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/gensler-birmingham-studio-02-1116.jpg\" caption=\"true\" width=\"770\" height=\"510\" \/><\/noscript><figcaption>A casual conference setting with existing windows. Photography by Mari Maretti.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><span>It can take time for new neighbors to get acquainted. But <\/span><a href=\"http:\/\/www.gensler.com\/\" target=\"_blank\" rel=\"noopener\">Gensler<\/a><span>&rsquo;s first U.K. studio outside London has definitely embraced Birmingham. <\/span><\/p>\n","protected":false},"author":3692,"featured_media":114298,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":12574},"tags":[],"id_tax_domain":[14],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"internal_flag":[4220],"class_list":["post-114295","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-workplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gensler Converts Factory Loft Into Office in Birmingham, U.K. - Interior Design<\/title>\n<meta name=\"description\" content=\"It can take time for new neighbors to get acquainted. But Gensler&rsquo;s first U.K. studio outside London has definitely embraced Birmingham.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gensler Converts Factory Loft Into Office in Birmingham, U.K. - Interior Design\" \/>\n<meta property=\"og:description\" content=\"It can take time for new neighbors to get acquainted. But Gensler&rsquo;s first U.K. studio outside London has definitely embraced Birmingham.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/\" \/>\n<meta property=\"og:site_name\" content=\"Interior Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InteriorDesignMagazine\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-28T16:10:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto-1024x679.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@InteriorDesign\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/\",\"url\":\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/\",\"name\":\"Gensler Converts Factory Loft Into Office in Birmingham, U.K. - Interior Design\",\"isPartOf\":{\"@id\":\"https:\/\/interiordesign.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto.jpg\",\"datePublished\":\"2016-11-29T10:41:16+00:00\",\"dateModified\":\"2022-11-28T16:10:25+00:00\",\"description\":\"It can take time for new neighbors to get acquainted. But Gensler&rsquo;s first U.K. studio outside London has definitely embraced Birmingham.\",\"breadcrumb\":{\"@id\":\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#primaryimage\",\"url\":\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto.jpg\",\"contentUrl\":\"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto.jpg\",\"width\":1971,\"height\":1306},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/interiordesign.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gensler Converts Factory Loft Into Office in Birmingham, U.K.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/interiordesign.net\/#website\",\"url\":\"https:\/\/interiordesign.net\/\",\"name\":\"Interior Design\",\"description\":\"The leading authority for the Architecture &amp; Design community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/interiordesign.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/interiordesign.net\/#\/schema\/person\/48331cf5d87e9a0e4a10973d15890d87\",\"name\":\"Mark McMenamin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/interiordesign.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/465277d1f650469c5c9944b8c44ac112?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/465277d1f650469c5c9944b8c44ac112?s=96&d=mm&r=g\",\"caption\":\"Mark McMenamin\"},\"url\":\"https:\/\/interiordesign.net\/author\/markmcmenamin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gensler Converts Factory Loft Into Office in Birmingham, U.K. - Interior Design","description":"It can take time for new neighbors to get acquainted. But Gensler&rsquo;s first U.K. studio outside London has definitely embraced Birmingham.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/","og_locale":"en_US","og_type":"article","og_title":"Gensler Converts Factory Loft Into Office in Birmingham, U.K. - Interior Design","og_description":"It can take time for new neighbors to get acquainted. But Gensler&rsquo;s first U.K. studio outside London has definitely embraced Birmingham.","og_url":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/","og_site_name":"Interior Design","article_publisher":"https:\/\/www.facebook.com\/InteriorDesignMagazine\/","article_modified_time":"2022-11-28T16:10:25+00:00","og_image":[{"width":1024,"height":679,"url":"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto-1024x679.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@InteriorDesign","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/","url":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/","name":"Gensler Converts Factory Loft Into Office in Birmingham, U.K. - Interior Design","isPartOf":{"@id":"https:\/\/interiordesign.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#primaryimage"},"image":{"@id":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#primaryimage"},"thumbnailUrl":"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto.jpg","datePublished":"2016-11-29T10:41:16+00:00","dateModified":"2022-11-28T16:10:25+00:00","description":"It can take time for new neighbors to get acquainted. But Gensler&rsquo;s first U.K. studio outside London has definitely embraced Birmingham.","breadcrumb":{"@id":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#primaryimage","url":"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto.jpg","contentUrl":"https:\/\/interiordesign.net\/wp-content\/uploads\/2021\/06\/gensler-birmingham-studio-01-1116-idphoto.jpg","width":1971,"height":1306},{"@type":"BreadcrumbList","@id":"https:\/\/interiordesign.net\/projects\/gensler-converts-factory-loft-into-office-in-birmingham-u-k\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interiordesign.net\/"},{"@type":"ListItem","position":2,"name":"Gensler Converts Factory Loft Into Office in Birmingham, U.K."}]},{"@type":"WebSite","@id":"https:\/\/interiordesign.net\/#website","url":"https:\/\/interiordesign.net\/","name":"Interior Design","description":"The leading authority for the Architecture &amp; Design community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interiordesign.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/interiordesign.net\/#\/schema\/person\/48331cf5d87e9a0e4a10973d15890d87","name":"Mark McMenamin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interiordesign.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/465277d1f650469c5c9944b8c44ac112?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/465277d1f650469c5c9944b8c44ac112?s=96&d=mm&r=g","caption":"Mark McMenamin"},"url":"https:\/\/interiordesign.net\/author\/markmcmenamin\/"}]}},"_links":{"self":[{"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/id_project\/114295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/id_project"}],"about":[{"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/types\/id_project"}],"author":[{"embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/users\/3692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/media\/114298"}],"wp:attachment":[{"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/media?parent=114295"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/tags?post=114295"},{"taxonomy":"id_tax_domain","embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/id_tax_domain?post=114295"},{"taxonomy":"id_tax_product","embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/id_tax_product?post=114295"},{"taxonomy":"id_tax_program","embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/id_tax_program?post=114295"},{"taxonomy":"id_issue","embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/id_issue?post=114295"},{"taxonomy":"internal_flag","embeddable":true,"href":"https:\/\/interiordesign.net\/wp-json\/wp\/v2\/internal_flag?post=114295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}