{"id":114359,"date":"2017-01-09T11:00:00","date_gmt":"2017-01-09T11:00:00","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/unt-student-center-by-perkins-will-2016-best-of-year-winner-for-mixed-branding-graphics\/"},"modified":"2022-11-10T16:32:46","modified_gmt":"2022-11-10T21:32:46","slug":"unt-student-center-by-perkins-will-2016-best-of-year-winner-for-mixed-branding-graphics","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/unt-student-center-by-perkins-will-2016-best-of-year-winner-for-mixed-branding-graphics\/","title":{"rendered":"UNT Student Center by Perkins+Will: 2016 Best of Year Winner for Mixed Branding\/Graphics"},"content":{"rendered":"<p>Colleges battle on the gridiron for recruits and resources, but the push continues off the football field, institution-wide. Refreshing a campus student center is a way to stoke home-team pride while attracting potential students and faculty. This renovated and expanded 300,000-square-foot university union reflects the efforts of three separate <a href=\"http:\/\/perkinswill.com\/\" target=\"_blank\" rel=\"noopener\">Perkins + Will<\/a> offices, not only Dallas for the architecture and Atlanta for the interiors but also, most notably, Chicago for the branding and graphics.<\/p>\n<figure class=\"image\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_corridor-wm-scaled.jpg\" caption=\"true\" width=\"770\" height=\"1436\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/1436;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_corridor-wm-scaled.jpg\" caption=\"true\" width=\"770\" height=\"1436\" \/><\/noscript><figcaption>Student center at University of North Texas, Denton, by Perkins+Will.&nbsp;Photography by Raul J. Garcia\/Astula.<\/figcaption><\/figure>\n<\/p>\n<p>The firm&rsquo;s U.S. discipline leader for branded environments, principal Eileen Jones, identified storytelling opportunities and tattooed meaning onto the building&rsquo;s very fabric. To mark special events throughout the academic year, colored LEDs&mdash;beacons of UNT&rsquo;s Mean Green&mdash;shine through the fritted glass window walls of new towers, which were added at points of entry. The lyrics of the university fight song appear inside, with brushed-aluminum letters set into the three-story atrium&rsquo;s white terrazzo flooring. &ldquo;It pulls at your heartstrings and builds spirit,&rdquo; Jones says. That&rsquo;s also where the words of the university values statement shoot down from the ceiling. Attached to stainless-steel aircraft cables, most of the letters are clear green acrylic. She used thicker, opaque white acrylic for the key words, such as sustainability and excellence.<\/p>\n<figure class=\"image\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_interior_atrium-wm.jpg\" caption=\"true\" width=\"770\" height=\"380\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/380;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_interior_atrium-wm.jpg\" caption=\"true\" width=\"770\" height=\"380\" \/><\/noscript><figcaption><span>Student center at University of North Texas, Denton, by Perkins+Will. Photography by Raul J. Garcia\/Astula.<\/span><\/figcaption><\/figure>\n<figure class=\"image\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_exterior-wm.jpg\" caption=\"true\" width=\"770\" height=\"914\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/914;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_perkins_will_university_of_north_texas_denton_boy_mixed_branding_graphics_exterior-wm.jpg\" caption=\"true\" width=\"770\" height=\"914\" \/><\/noscript><figcaption><span>Student center at University of North Texas, Denton, by Perkins+Will.&nbsp;Photography by Raul J. Garcia\/Astula.<\/span><\/figcaption><\/figure>\n<\/p>\n<p><strong>Project Team:&nbsp;<\/strong>Richard Miller; Kimberly Richter; Kay Lee; Dwight Burns; Ingrid Aboujaoude; David Sheehan; Cary Lancaster; Vance Cheatham; Geoffrey Burroughs; Pamela Steiner; Jeff Stebar.<\/p>\n<p><a href=\"articles\/12625-interior-design-december-2016\/\" target=\"_blank\" rel=\"noopener\"><strong>&gt; See more from the December 2016 issue of&nbsp;<em>Interior Design<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Colleges battle on the gridiron for recruits and resources, but the push continues off the football field, institution-wide. Refreshing a campus student center is a way to stoke home-team pride while attracting potential students and faculty. This renovated and expanded 300,000-square-foot university union reflects the efforts of three separate <\/span><a href=\"http:\/\/perkinswill.com\/\" target=\"_blank\" rel=\"noopener\">Perkins + Will<\/a><span> offices, not only Dallas for the architecture and Atlanta for the interiors but also, most notably, Chicago for the branding and graphics.<\/span><\/p>\n","protected":false},"author":3547,"featured_media":114362,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":12634},"tags":[],"id_tax_domain":[10],"id_tax_product":[],"id_tax_program":[87],"id_issue":[],"internal_flag":[4220],"class_list":["post-114359","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-educational","id_tax_program-best-of-year"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNT Student Center by Perkins+Will: 2016 Best of Year Winner for Mixed Branding\/Graphics - Interior Design<\/title>\n<meta name=\"description\" content=\"Colleges battle on the gridiron for recruits and resources, but the push continues off the football field, institution-wide. Refreshing a campus student center is a way to stoke home-team pride while attracting potential students and faculty. 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