{"id":117280,"date":"2018-01-04T20:20:31","date_gmt":"2018-01-04T20:20:31","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/zhongshuge-by-wutopia-lab-2017-best-of-year-winner-for-bookstore\/"},"modified":"2022-11-10T12:12:57","modified_gmt":"2022-11-10T17:12:57","slug":"zhongshuge-by-wutopia-lab-2017-best-of-year-winner-for-bookstore","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/zhongshuge-by-wutopia-lab-2017-best-of-year-winner-for-bookstore\/","title":{"rendered":"Zhongshuge by Wutopia Lab: 2017 Best of Year Winner for Bookstore"},"content":{"rendered":"<p>Rainbows, crystals, fireflies, those exhibitionists of the natural world, are exuberantly reimagined at bookstore chain Zhongshuge\u2019s latest location, on the third story of a shiny office tower. From the street, the store first appears through the windows as a glimpse of soft rainbow colors. On closer inspection, the rainbow reveals itself to be a canopy constructed from layers of perforated aluminum powder-coated in gradated colors\u2014the interplay between nature and artifice is central to the vision of Wutopia Lab principal&nbsp;<a href=\"designers\/456-yu-ting\/\" target=\"_blank\" rel=\"noopener\">Yu Ting<\/a>. \u201cWe pushed that aesthetic to the extreme by choosing highly artificial materials as a contrast to what they symbolize,\u201d Yu explains.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-bookstore-ceiling-rainbow-1217.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-bookstore-ceiling-rainbow-1217.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Zhongshuge by Wutopia Lab in Suzhou, China. Photography by Hu Yijie.<\/figcaption><\/figure>\n<p>This canopy defines the area devoted to art and design books. The largest of the themed sections, Yu named it the Xanadu of Rainbows. Color disappears in his Sanctuary of Crystal, where clear acrylic shelving displays the chain\u2019s recommended titles. In a dark corridor, the Cave of Fireflies, fiber-optic cables represent bioluminescence while illuminating best-sellers.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-books-sculture-ceiling-1217.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-books-sculture-ceiling-1217.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Zhongshuge by Wutopia Lab in Suzhou, China. Photography by Creatar Images.<\/figcaption><\/figure>\n<p>The storytelling enchantment doesn\u2019t come at the expense of functionality, however. Encouraging customers to spend time sitting on the stepped platforms and other perches throughout the 15,000 square feet effectively increases \u201cdwell time,\u201d as they say in retail circles. A well-known Western strategy, it\u2019s now pervasive in China.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-cafe-seating-1217.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-cafe-seating-1217.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Zhongshuge by Wutopia Lab in Suzhou, China. Photography by Creatar Images.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-ceiling-green-1217.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-ceiling-green-1217.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Zhongshuge by Wutopia Lab in Suzhou, China. Photography by Hu Yijie.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-led-lights-book-section-1217.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/wutopia-zhongshuge-led-lights-book-section-1217.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Zhongshuge by Wutopia Lab in Suzhou, China. Photography by Creatar Images.<\/figcaption><\/figure>\n<p style=\"text-align: left;\"><strong><a href=\"articles\/14319-interior-design-december-2017\/\" target=\"_blank\" rel=\"noopener\">&gt; See more from the December 2017 issue of Interior Design<\/a><\/strong><\/p>\n<p style=\"text-align: left;\"><strong><a href=\"award\/3-best-of-year-awards-winners-2017\/\" target=\"_blank\" rel=\"noopener\">&gt;&nbsp;See all 2017 Best of Year&nbsp;winners and honorees<\/a><\/strong><\/p>\n<div style=\"display: block; position: relative; max-width: 770px;\">\n<div style=\"padding-top: 50%;\"><video width=\"300\" height=\"150\" style=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\" data-account=\"1569970204\" data-player=\"SklKogkXEZ\" data-embed=\"default\" data-playlist-id=\"5487626762001\" data-application-id=\"\" class=\"video-js\" controls=\"controls\"><\/video><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zhongshuge by Wutopia Lab in Suzhou, China.<\/p>\n","protected":false},"author":3591,"featured_media":117286,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":14311},"tags":[],"id_tax_domain":[17],"id_tax_product":[],"id_tax_program":[87],"id_issue":[],"internal_flag":[4220],"class_list":["post-117280","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-retail","id_tax_program-best-of-year"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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