{"id":117959,"date":"2018-03-29T15:20:02","date_gmt":"2018-03-29T15:20:02","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/easton-helsinki-by-lahdelma-and-mahlamaeki-architects-empowers-car-heavy-locale\/"},"modified":"2022-12-23T09:30:29","modified_gmt":"2022-12-23T14:30:29","slug":"easton-helsinki-by-lahdelma-and-mahlamaeki-architects-empowers-car-heavy-locale","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/easton-helsinki-by-lahdelma-and-mahlamaeki-architects-empowers-car-heavy-locale\/","title":{"rendered":"Easton Helsinki by Lahdelma & Mahlam\u00e4ki Architects Empowers Car-Heavy Locale"},"content":{"rendered":"
The freeway-riddled neighborhood of Itäkeskus in Helsinki, Finland, was in need of a little social glue: something that sparks joy in its residents as well as entices commuters to venture off the exit ramp. Enter Easton Helsinki<\/a>, a 710,000-square-foot shopping center with community spirit.<\/p>\n Regulations require that new buildings adhere to the aesthetic of the area’s 1980’s red-brick edifices. But Kesko Corporation<\/a>, the owner, was adamant that the mall not be another banal commercial endeavor. Able to modify the regulation, Lahdelma & Mahlamäki Architects<\/a> wrapped the facade in 100,000 rods, some glazed ceramic, others powder-coated aluminum, their reddish color in a randomized pattern. “The architecture needed to progress the urban landscape,” co-founder Ilmari Lahdelma says.<\/p>\n