{"id":117989,"date":"2018-03-23T14:45:15","date_gmt":"2018-03-23T14:45:15","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/fennie-mehl-designs-a-trailblazing-space-in-new-york-for-silicon-valley-bank\/"},"modified":"2022-11-01T11:51:35","modified_gmt":"2022-11-01T15:51:35","slug":"fennie-mehl-designs-a-trailblazing-space-in-new-york-for-silicon-valley-bank","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/fennie-mehl-designs-a-trailblazing-space-in-new-york-for-silicon-valley-bank\/","title":{"rendered":"Fennie+Mehl Designs a Trailblazing Space in New York for Silicon Valley Bank"},"content":{"rendered":"
Trailblazers in their own industries, clients of Silicon Valley Bank<\/a> wouldn\u2019t be receptive to a traditional, old-school atmosphere. Architecture and interior design firm Fennie+Mehl<\/a> looked instead to telegraph energy and dynamism at a New York location. Led by senior associate Jaclyn Guasco<\/a>, the firm began at the entry, where visitors are greeted by SVB staff with a handshake. Instead of a large desk, Fennie+Mehl placed a custom sectional beneath an aluminum canopy integrating LED fixtures. A video screen depicts fast-paced urban environments, a theme that continues into the other zones. \u201cWe created a blue-branded kinetic ribbon of imagery that directs attention throughout the space,\u201d Guasco says. Fennie+Mehl also worked with a local muralist to transform the boardroom wall into a brand statement with a street art vibe. The firm has done several other locations for SVB, all with the intent to welcome and inspire. <\/p>\n