{"id":125581,"date":"2019-12-01T06:44:34","date_gmt":"2019-12-01T06:44:34","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/surf-sand-and-concrete-inside-one-manufacturer-s-key-to-success\/"},"modified":"2022-11-09T15:19:30","modified_gmt":"2022-11-09T20:19:30","slug":"surf-sand-and-concrete-inside-one-manufacturer-s-key-to-success","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/surf-sand-and-concrete-inside-one-manufacturer-s-key-to-success\/","title":{"rendered":"Surf, Sand, and Concrete: Inside One Manufacturer&#8217;s Key to Success"},"content":{"rendered":"<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Venice-Slab-IMG_5976.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Venice-Slab-IMG_5976.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Concrete Collaborative&#8217;s custom Terrazzo adds a pop of color to this contemporary kitchen. Photography courtesy of Concrete Collaborative.&nbsp;<\/figcaption><\/figure>\n<p><span>It&#8217;s hard to imagine New York City, known for its grit and shades of gray, without layers of concrete. The multi-faceted material, used widely since ancient times,&nbsp;permeates every corner, surface, and sidewalk throughout the five boroughs.&nbsp;<\/span>Naturally, a company fueled by the creation of artisanal concrete and terrazzo surfaces&mdash;<a href=\"http:\/\/concrete-collaborative.com\/\" target=\"_blank\" rel=\"noopener\">Concrete Collaborative<\/a><span>&mdash;<\/span>got its start in a Brooklyn garage more than 10 years ago, around the time industrial design was gaining mainstream appeal.&nbsp;&nbsp;<\/p>\n<p>But Concrete Collaborative&#8217;s founders<span>&mdash;<\/span>sisters Kate Balsis, Hailey Weller, and Sally Smithwick, who grew up in Australia, and their spouses<span>&mdash;<\/span>never felt quite at home in New York&rsquo;s densely populated urban landscape. The sisters longed for Australia&#8217;s sun and surf, leading them to venture west and relocate their families, and the family business, <span>to a beach town reminiscent of home near&nbsp;San Diego. Since then, t<\/span><span>he innovative company, founded in 2007, has grown from a five-person operation to a team of nearly 60 people with a factory in California, and a flagship store in New York.&nbsp;<\/span><\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Concrete_Terrazzo_Family-Business.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Concrete_Terrazzo_Family-Business.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption><span>Concrete Collaborative is a family affair. Photography courtesy of Concrete Collaborative.&nbsp;<\/span><\/figcaption><\/figure>\n<p>&ldquo;My Dad was a civil engineer, who always worked with concrete, so his passion for the material inspired me to work with it,&rdquo; says Balsis. &ldquo;We started off with retail clients, which was our gateway into the market, and expanded from there.&rdquo; And that first retail partner&mdash;Calvin Klein&mdash;marked Concrete Collaborative&rsquo;s debut as a sought-after manufacturer of hand-crafted tiles, pavers, walling, slabs, stairs, and bespoke furniture. &#8220;We were cutting our teeth on one of harder segments of the industry, since retail schedules are quick and New York construction can be rough and tumble,&#8221; Balsis adds. &#8220;But that made us a pretty adept supplier.&#8221;&nbsp;<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Concrete_Terrazzo_SSSx-Tile-Samples.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Concrete_Terrazzo_SSSx-Tile-Samples.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Designer Sarah Sherman Samuel collaborated with Concrete Collaborative on the SSS tile collection, which gives designers infinite options to create a custom aesthetic. Photography courtesy of Concrete Collaborative.&nbsp;<\/figcaption><\/figure>\n<p>The company, which often names its products after beaches around the globe, innovates its portfolio by seeking out collaborations and partnerships that continuously push its designs forward. That&#8217;s exactly how Concrete Collaborative&#8217;s lauded SSS tile collection, a finalist for&nbsp;<em>Interior Design&#8217;s<\/em>&nbsp; 2019 Best of Year awards, came into existence.&nbsp;<span>&#8220;If I like someone&#8217;s style, I reach out and ask if they&#8217;re open to working together on a collection; that&#8217;s exactly what I did with Sarah [Sherman Samuel] for the SSS collection,&#8221;<\/span>&nbsp;explains Balsis. <span>&#8220;We were asked to make commercial grade cement tile, and though there are a lot on the market from Morocco and Mexico, our processes are more advanced, so we could integrate different patterns.&#8221;<\/span><\/p>\n<p>Samuel, a designer and lifestyle blogger, developed the five meditative patterns in Concrete Collaborative&#8217;s SSS tile collection, which launched at ICFF in New York earlier this year. Variations of crisp lines and soothing curves distinguish one tile from the next,<span>&nbsp;<\/span>inviting designers to play with shape, texture, and color&nbsp;in <span>interior and exterior applications.&nbsp;<\/span><\/p>\n<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Interior-tiles-icon.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Interior-tiles-icon.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption><span>Photography courtesy of Concrete Collaborative.&nbsp;<\/span><\/figcaption><\/figure>\n<p>Though Concrete Collaborative makes working with concrete look easy, it&#8217;s a notoriously fickle material. &#8220;Synthetic products are much easier to control,&#8221; says Balsis. &#8220;Concrete is sort of like wood in a sense because there are so many natural variables occurring; it&#8217;s not easy to work with<span>&mdash;it&#8217;s a bit of an art, and a bit of a science.&#8221; <\/span><span>And knowing precisely how to reach that balance is how the company managed to disrupt the market for concrete and terrazzo surfaces with premium, hand-crafted products made in small batches.&nbsp;&nbsp;<\/span><\/p>\n<p>Sustainable practices also are top of mind. All of the company&#8217;s products are made from responsibly sourced raw materials, such as premium cement, refined sand, and natural stone aggregates, which are then combined into a high density mix engineered for superior performance. Concrete Collaborative&#8217;s factory also uses a&nbsp;closed loop system to re-capture water, recycle concrete waste, and air cure products to eliminate carbon emissions that result from baking or firing.&nbsp;<\/p>\n<p><span><\/span><\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Concrete_Terrazzo_CA-Factory_DSC_0828.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Concrete-Collaborative_Interior-Design_Concrete_Terrazzo_CA-Factory_DSC_0828.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption><span>The natural elements in concrete take on rich textures and hues with age, adding depth to a space. Photography courtesy of Concrete Collaborative.&nbsp;<\/span><\/figcaption><\/figure>\n<p>&#8220;Our sweet spot is being nimble enough to customize a color, for example, but being big enough and commercially-savvy enough to do large-scale projects under a tight timeframe,&#8221; says Balsis. &#8220;We&#8217;re constantly striving to innovate.&#8221;&nbsp;<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>It&#8217;s hard to imagine New York City, known for its grit and shades of gray, without layers of concrete. The multi-faceted material, used widely since ancient times,&nbsp;permeates every corner, surface, and sidewalk throughout the five boroughs.&nbsp;<\/span><span>Naturally, a company fueled by the creation of artisanal concrete and terrazzo surfaces&mdash;<\/span><a href=\"http:\/\/concrete-collaborative.com\/\" target=\"_blank\" rel=\"noopener\">Concrete Collaborative<\/a><span>&mdash;<\/span><span>got its start in a Brooklyn garage more than 10 years ago, around the time industrial design was gaining mainstream appeal.&nbsp;&nbsp;<\/span><\/p>\n","protected":false},"author":3497,"featured_media":125587,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":17290},"tags":[],"id_tax_domain":[16,17,14],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"internal_flag":[4220],"class_list":["post-125581","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-residential","id_tax_domain-retail","id_tax_domain-workplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Surf, Sand, and Concrete: Inside One Manufacturer&#039;s Key to Success - Interior Design<\/title>\n<meta name=\"description\" content=\"It&#039;s hard to imagine New York City, known for its grit and shades of gray, without layers of concrete. The multi-faceted material, used widely since ancient times,&nbsp;permeates every corner, surface, and sidewalk throughout the five boroughs.&nbsp;Naturally, a company fueled by the creation of artisanal concrete and terrazzo surfaces&mdash;Concrete Collaborative&mdash;got its start in a Brooklyn garage more than 10 years ago, around the time industrial design was gaining mainstream appeal.&nbsp;&nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interiordesign.net\/projects\/surf-sand-and-concrete-inside-one-manufacturer-s-key-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surf, Sand, and Concrete: Inside One Manufacturer&#039;s Key to Success - Interior Design\" \/>\n<meta property=\"og:description\" content=\"It&#039;s hard to imagine New York City, known for its grit and shades of gray, without layers of concrete. 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