{"id":127561,"date":"2020-05-21T16:00:00","date_gmt":"2020-05-21T16:00:00","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/kokaistudios-encourages-discovery-in-reel-shanghai-store\/"},"modified":"2022-11-21T15:12:11","modified_gmt":"2022-11-21T20:12:11","slug":"kokaistudios-encourages-discovery-in-reel-shanghai-store","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/kokaistudios-encourages-discovery-in-reel-shanghai-store\/","title":{"rendered":"Kokaistudios Encourages Discovery in R\u00e9el Shanghai Store"},"content":{"rendered":"<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-3-space_overview.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-3-space_overview.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>PVD-coated stainless steel panels create dimension and light across the ceiling of the entry. Photography by Dirk Weiblen.<\/figcaption><\/figure>\n<\/p>\n<p>When R&eacute;el asked&nbsp;<a href=\"https:\/\/www.kokaistudios.com\/\" target=\"_blank\" rel=\"noopener\">Kokaistudios<\/a> to design the womenswear department in its West Nanjing Road store in Shanghai, the team could immediately see the challenge: a 5,400-square-foot space entirely visible upon arrival, from the front displays to the dead end at the back.<\/p>\n<p>&ldquo;We set out to find elegant solutions to encourage discovery, says Kokaistudios&rsquo; cofounder and principal architect Andrea Destefanis. &ldquo;We did not want to create a central pop-up island. Instead, we were inspired by some photos of folded paper screens and contemporary theater staging, with a sense of depth and rhythm composed of geometric openings and large plain surfaces.&rdquo;<\/p>\n<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-6-space_rythm.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-6-space_rythm.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Pillars incorporate LED screens as wayfinding for the open-plan layout. Photography by Dirk Weiblen.<\/figcaption><\/figure>\n<\/p>\n<p>The result is a directional interior with off-center display units, and faux beams and columns that double as fitting rooms. Floors and gates are matte and polished black granite, to bring architectural definition. And <a href=\"https:\/\/www.tarkett.com\/\" target=\"_blank\" rel=\"noopener\">Tarkett<\/a> PVC proved especially useful: &ldquo;Its solid-core nature enabled us to produce very clean-cut corners,&rdquo; says Destefanis. &ldquo;With its mineral-inspired composition, every block takes on a monolithic visual weight. It will be interesting to experiment with this material more.&rdquo;<\/p>\n<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-13-VIP_corridor-VIP.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-13-VIP_corridor-VIP.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>The VIP corridor, clad in alternating panels of brushed stainless steel and metal mesh backed with white plaster, terminates in a customer service suite with a custom brushed stainless steel desk and <a href=\"https:\/\/www.boconcept.com\/en-us\/\" target=\"_blank\" rel=\"noopener\">BoConcept<\/a> seating. Photography by Dirk Weiblen.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-14-cashier.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-14-cashier.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Custom fixtures of rippled glass enclose suspended LED light tubes. Photography by Dirk Weiblen.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-15-mineral-inspired_PVC.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-15-mineral-inspired_PVC.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Faux-stone PVC integrates display shelves across the walls. Photography by Dirk Weiblen.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-17-mineral-inspired_PVC.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-Kokaistudios-Reel-17-mineral-inspired_PVC.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Akimbo displays mix PVC and stainless steel. Photography by Dirk Weiblen.<\/figcaption><\/figure>\n<p><strong>Read next: <a href=\"https:\/\/www.interiordesign.net\/projects\/16353-kokaistudios-builds-a-city-for-assemble-by-reel-s-shanghai-concept-store\/\">Kokaistudios Builds a City for Assemble by R&eacute;el&rsquo;s Shanghai Concept Store<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>When R&eacute;el asked Kokaistudios to design the womenswear department in its West Nanjing Road store in Shanghai, the team could immediately see the challenge: a 5,400-square-foot space entirely visible upon arrival, from the front displays to the dead end at the back.<\/span><\/p>\n","protected":false},"author":3529,"featured_media":151311,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":18041},"tags":[],"id_tax_domain":[17],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"internal_flag":[4220],"class_list":["post-127561","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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