{"id":128827,"date":"2020-10-14T14:06:50","date_gmt":"2020-10-14T14:06:50","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/jay-z-taps-jeffrey-beers-for-the-musician-s-roc-nation-office-in-chelsea\/"},"modified":"2024-03-20T16:22:16","modified_gmt":"2024-03-20T20:22:16","slug":"jay-z-taps-jeffrey-beers-for-the-musician-s-roc-nation-office-in-chelsea","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/jay-z-taps-jeffrey-beers-for-the-musician-s-roc-nation-office-in-chelsea\/","title":{"rendered":"Jay-Z Taps Jeffrey Beers for the Musician\u2019s Roc Nation Office in Chelsea"},"content":{"rendered":"

Shawn Corey Carter, aka Jay-Z, is\u00a0perhaps best known as a superstar rapper. He\u2019s earned 22 Grammy Awards and, according to Forbes, he\u2019s the first hip-hop billionaire. The husband of Beyonc\u00e9 can claim equal fame as a global mogul. Roc Nation<\/a>, the entertainment company he founded in 2008 as a joint venture with Live Nation, encompasses every aspect of the modern business. From offices in New York, London, and Los Angeles, Roc Nation, in a word, represents<\/em>. The talent-management arm handles such recording artists as Alicia Keys and Meek Mill and sports figures as Kyrie Irving and Skylar Diggins-Smith. Rihanna and Rapsody are part of the company\u2019s record label. Publishing, distribution, and streaming are in the mix, too, as are Paper Planes apparel, Armand de Brignac Champagne, and Philadelphia\u2019s Made in America Music Festival. A recent coup entails Roc Nation signing with the NFL to oversee live entertainment and social justice activism.<\/p>\n

\u201cWe\u2019re hoping to affect what\u2019s going on.\u201d This from Roc Nation CEO and co-founder Desiree Perez, who goes back with Jay to 1996, when she booked him to perform at a club she was managing. Now, overseeing a staff of 450, 52 percent of whom are minorities, she leads development and growth across Roc Nation. That includes the New York office\u2019s move from the Garment District to Chelsea, where Perez handed over the mic to Jeffrey Beers International<\/a>.<\/p>\n

\"inviting
In Roc\u2019s private reception area on the sixth floor, Niels Bendtsen swivel chairs face a sofa by Ueli Berger, Elenora Peduzzi-Riva, Heinz Ulrich, and Klaus Vogt. Photography by Eric Laignel.<\/figcaption><\/figure>\n

At first, the choice might not seem obvious. Founder and CEO Jeffrey Beers is renowned for hospitality work\u2014counting Four Seasons Hotels, the Ritz-Carlton Hotel Company, and Jean-Georges Vongerichten among clients\u2014not office, and, encompassing 29,000 square feet across four floors, with another 9,000 square feet outdoors, it\u2019s a big office to boot, serving as Roc Nation\u2019s headquarters. But it\u2019s precisely Beers\u2019s expertise in hospitality that initially connected him with Jay-Z, Perez, and her husband Juan to design their 40\/40 Club in 2003. So bringing Beers in to interpret Roc Nation\u2019s \u201cbold, fearless, and creative client culture,\u201d according to Perez, in 3D format, was a natural fit.<\/p>\n

\"staircase
At the Roc Nation headquarters in Chelsea by Jeffrey Beers International, walnut planks form flooring and the treads of the floating switchback staircase connecting two of the office\u2019s four floors. Photography by Eric Laignel.<\/figcaption><\/figure>\n

\u201cThis is an amazing building with incredible bones,\u201d Beers says of the nine-story, LEED Silver\u2013certified building that Morris Adjmi Architects completed in 2018 in the heart of Chelsea\u2019s gallery district. \u201cI envisioned a real downtown New York feel, but one that\u2019s warm and residential, too.\u201d Not to mention fittingly gallery-esque, since Jay owns a world-class contemporary art collection, featuring pieces by Jean-Michel Basquiat, Keith Haring, Roy Nachum, and Mickalene Thomas, all of which are on display at Roc Nation.<\/p>\n

\"entrance
Zanele Muholi\u2019s artwork in the building\u2019s entry. Photography by Eric Laignel.<\/figcaption><\/figure>\n

In fact, it\u2019s Jay who selected the stirring black-and-white portrait by South African artist and human-rights activist Zanele Muholi as the street-level introduction to Roc Nation. Farther inside, the lobby reads serious and corporate: concrete flooring, walnut and patinated-steel paneling, an impressive steel and leather desk. There\u2019s no name, no label\u2014save for a Paper Planes logo on a far wall.<\/p>\n

\"closeup
Nick Cave\u2019s Soundsuit is among the blue-chip art owned by Jay-Z, founder of Roc Nation.\u00a0Photography by Eric Laignel.<\/figcaption><\/figure>\n

Off the elevator on the sixth floor, the first of the office\u2019s consecutive four levels, is where Roc Nation truly comes into play. Here, outfitted with the iconic DS-600 leather sofa to feel like a VIP lounge, JBI launches the pervasive materials palette: buffed concrete, wood, and glass. Among other standouts is the internal staircase, a switchback construction in rich walnut that rises to a secondary lounge while surrounding an energetic symphony of an eight-foot-tall sculpture by Nick Cave.<\/p>\n

\"office
A cus\u00adtom sofa and “Alone, Together II”\u00a0<\/em>by Eddie Love<\/a> in an executive office. Photography by Eric Laignel.<\/figcaption><\/figure>\n

Interestingly, work spaces defy the pre-pandemic norm. They\u2019re mostly private offices, averaging 125 square feet. \u201cGiven where we are now, that\u2019s a good thing,\u201d Beers notes. Particular about divisions, he located an Italian storefront system of black anodized steel with glazing flush, which softly echoes the building\u2019s facade of factory-sash windows in a black aluminum grid. Furnishings skew mid-century with resi\u00addential scale: George Nelson benches, Eero Saarinen chairs, Antenna desks. Each occupant had a say in selecting the artwork hung on their walls.<\/p>\n

\"long
Buffed concrete flooring leads to an office for an executive of Armand de Brignac Champagne, another of Roc Nation\u2019s brands. Photography by Eric Laignel.<\/figcaption><\/figure>\n

Executives had plenty to say about the look of their own suites, which include an office, a meeting room, lounge, pantry, and private restroom. Beers strove to have each reflect the personality of its occupant. \u201cDesiree\u2019s exudes competence and elegance,\u201d he explains. Its fire-breathing Godzilla artwork by Gian Luigi Delpin, \u201cgives an air of power.\u201d Meanwhile, her husband\u2019s suite \u201chas a relaxed and laid-back personality,\u201d which the JBI team expressed as \u201ca social space,\u201d with leather-upholstered seating, a Basquiat painting, and plenty of athletic paraphernalia (Juan Perez is president of Roc\u2019s sports division). The suite of music division executive Ty Ty Smith, who Beers describes as \u201csubtle and savvy,\u201d meanwhile, is defined by gray-stained oak millwork and flooring, a crisp angular desk, and minimalist abstract art by Christian Rosa.<\/p>\n

\"leather
A leather-covered sofa anchors the CEO\u2019s office. Photography by Eric Laignel.<\/figcaption><\/figure>\n

Subtle may not be the adjective to best describe the social media room. Moody, perhaps, or futuristic. The rounded space is a feat of acoustics, encased in a white plaster sphere and cocooned in charcoal leatherlike paneling, mink-gray carpet, and a gray-painted ceiling. The one flat wall is essentially a floor-to-ceiling bank of screens displaying relevant content.\u00a0 Nearby, the main conference room is \u201cimpressive and just what Desiree wanted,\u201d Beers notes. A wall of windows with views of the Hudson River and another paneled in rosewood flank what\u2019s truly a statement table: a 40-foot-long expanse of Nero Marquina marble that seats 30.<\/p>\n

\"dark
The social media room\u2019s walls feature a bank of monitors and faux-leather paneling flanking sofas by Lorella Agnoletto and Stefano Spessotto. Photography by Eric Laignel.<\/figcaption><\/figure>\n

Best of all, though, may be the rooftop. A bona fide plaza of concrete pavers and artificial turf, it\u2019s populated with teak benches and tables. In one direction is a view of another Paper Planes logo, this time oversize and in painted metal. In every other direction, there\u2019s the spectacular cityscape\u2014vistas of Hudson Yards, the Empire State Building, and the Chrysler Building reminding of, and maintaining, New York\u2019s grit and glamour.<\/p>\n

\"rooftop
The rooftop\u2019s concrete pavers and seating by Harrison and Nicholas Condos. Photography by Eric Laignel.<\/figcaption><\/figure>\n

Project Team:\u00a0<\/strong>
\nMasako Fukuoka; Tim Rooney;\u00a0Elizabeth Schlotzhauer;\u00a0Christine Scholtz;\u00a0Monica Gutierrez; Elizabeth Putman; Paige Newman: Jeffrey Beers International. S.M. Berger Architecture<\/a>: Architect of Record. Kugler Ning Lighting<\/a>: Lighting Consul\u00adtant. MG Engineering<\/a>: MEP. KJ Remodeling<\/a>; Tri Star: General Contractor.<\/p>\n

Product Sources:<\/strong> Blu Dot<\/a>: Sofa, Side Table (Reception), Lounge Chair (Executive Reception). Restoration Hardware<\/a>: Coffee Tables (Reception, Digi\u00adtal Room, Lounge), Lounge Chair (Reception), Stool (Digital Room), Tables (Roof), Lamp (CEO Office). de Sede<\/a>: Sofa (Executive Recep\u00adtion). Design Within Reach<\/a>: Side Chairs. Sinetica Indust\u00adries<\/a>: Custom Desk (CEO Office). The Bright Group<\/a>: Sofa. Nella Vetrina<\/a>: Coffee Table. Ditre Italia<\/a>: Sofas (Social Media Lounge). NappaTile<\/a>: Paneling. Cattelan Italia<\/a>: Desk (Executive Office). Avenue Road<\/a>: Sofa. Holly Hunt<\/a>: Side Chairs. Herman Miller<\/a>: Task Chair. Knoll<\/a>: Coffee Table. Flos<\/a>: Desk Lamp. Throughout:<\/em> Alea Office<\/a>: Office Fronts. Knoll: Workstations. Svend Nielsen<\/a>: Conference Tables. Herman Miller: Conference Chairs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shawn Corey Carter, aka Jay-Z, is perhaps best known as a superstar rapper. He’s earned 22 Grammy Awards and, according to Forbes, he’s the first hip-hop billionaire. The husband of Beyoncé can claim equal fame as a global mogul. Roc Nation, the entertainment company he founded in 2008 as a joint venture with Live Nation, encompasses <\/span><\/span>every aspect of the modern business. From offices in New York, <\/span><\/span>London, and Los Angeles, Roc <\/span><\/span>Nation, in a word, represents. <\/span><\/span><\/p>\n","protected":false},"author":3524,"featured_media":151537,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":18473},"tags":[],"id_tax_domain":[14],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"internal_flag":[4220],"class_list":["post-128827","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-workplace"],"acf":[],"yoast_head":"\nJay-Z Taps Jeffrey Beers for the Roc Nation Office in Chelsea<\/title>\n<meta name=\"description\" content=\"Tapped by Jay-Z, Jeffrey Beers International revamped Roc Nation\u2019s Chelsea office to reflect its \u201cbold, fearless, and creative client culture.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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