{"id":129303,"date":"2020-12-01T16:47:48","date_gmt":"2020-12-01T16:47:48","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/t-house-new-balance-is-schemeta-architect-s-ode-to-japanese-architecture-and-innovation\/"},"modified":"2022-12-01T11:43:25","modified_gmt":"2022-12-01T16:43:25","slug":"t-house-new-balance-is-schemeta-architect-s-ode-to-japanese-architecture-and-innovation","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/t-house-new-balance-is-schemeta-architect-s-ode-to-japanese-architecture-and-innovation\/","title":{"rendered":"T-HOUSE New Balance is Schemeta Architect\u2019s Ode to Japanese Architecture and Innovation"},"content":{"rendered":"<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-07_200805_0362-2.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-07_200805_0362-2.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>The first floor of the two story building offers a curation of New Balance footwear, fine Japanese teas, and ceramics from local potters, while the second floor is primarily office space.&nbsp;<span>Photography by Kenta Hasegawa.<\/span><\/figcaption><\/figure>\n<p>Traditional Japanese store houses, or <em>kuras&mdash;<\/em>often constructed using timber, stone, and clay&mdash;inspired the design for <a href=\"https:\/\/www.newbalance.com\/\" target=\"_blank\" rel=\"noopener\">New Balance<\/a>&rsquo;s latest&nbsp;concept store in Tokyo. Repurposing 122-year-old wooden <em>kura<\/em> frames,&nbsp;Jo Nagasaka, principal at <a href=\"http:\/\/schemata.jp\/\" target=\"_blank\" rel=\"noopener\">Schemeta Architects<\/a>, created an inviting concept store for the brand, dubbed T-HOUSE New Balance, in the city&rsquo;s Nihonbashihama-cho neighborhood. Established as part of New Balance&rsquo;s Energy Project, which aims to drive the brand forward through strategic innovation, the concept store reflects the spirit of modern Japanese hospitality while incorporating elements from the past, such as fine Japanese teas.&nbsp;<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-06_200805_0705-4.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-06_200805_0705-4.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>For a contemporary aspect, Nagasaka and his team used&nbsp;<em>nuki<\/em>&mdash;a joinery technique similar to that of a mortise and tenon, to add columns and shelves to the <em>kura<\/em>&rsquo;s framework.&nbsp;<span>Photography by Kenta Hasegawa.<\/span><\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-10_200805_0888-5.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-10_200805_0888-5.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>An white exterior features sliding doors that open to reveal a mysterious wooded entryway.&nbsp;<span>Photography by Kenta Hasegawa.<\/span><\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-02_200805_0399-3.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-02_200805_0399-3.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Clean lines and brutalist design elements give customers a clear path to follow in the retail space.&nbsp;<span>Photography by Kenta Hasegawa.<\/span><\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-09_200805_0004-1.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-design-t_house-new-balance-tokyo-schemata-nagasaka-09_200805_0004-1.jpg\" alt=\"\" caption=\"true\" \/><\/noscript><figcaption>Large windows enable natural sunlight to steam into the store. Photography by Kenta Hasegawa.<\/figcaption><\/figure>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Traditional Japanese store houses, or<span>&nbsp;<\/span><\/span><em>kuras&mdash;<\/em><span>often constructed using timber, stone, and clay&mdash;inspired the design for New Balance&rsquo;s latest retail locale in Tokyo.<\/span><\/p>\n","protected":false},"author":3507,"featured_media":151654,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":18637},"tags":[],"id_tax_domain":[17],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"internal_flag":[4220],"class_list":["post-129303","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T-HOUSE New Balance is Schemeta Architect\u2019s Ode to Japanese Architecture and Innovation - 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