{"id":152229,"date":"2021-07-26T13:56:45","date_gmt":"2021-07-26T13:56:45","guid":{"rendered":"https:\/\/interiordesign.net\/projects\/gabellini-sheppard-carries-out-david-yurman-s-vision-for-the-jewelry-brand-s-new-york-flagship\/"},"modified":"2022-11-11T13:36:25","modified_gmt":"2022-11-11T18:36:25","slug":"gabellini-sheppard-carries-out-david-yurman-s-vision-for-the-jewelry-brand-s-new-york-flagship","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/gabellini-sheppard-carries-out-david-yurman-s-vision-for-the-jewelry-brand-s-new-york-flagship\/","title":{"rendered":"Gabellini Sheppard Carries Out David Yurman&#8217;s Vision for the Jewelry Brand&#8217;s New York Flagship"},"content":{"rendered":"<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs01-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs01-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>A second-floor view of David Yurman in New York by Gabellini Sheppard Associates reveals the flagship\u2019s subtle yet luxurious patterning and palettes, such as the custom floor in dark Pietra Cardosa stone and paler Bardiglio Trambi marble and the wool shearling Clam chair by Philip Arctander in the women\u2019s VIP lounge. Photography by Paul Warchol.<\/figcaption><\/figure>\n<p>The most sensitive time in any medieval court was the passing of a crown and all its authority to the next generation. Will the former prince retain his father\u2019s privy council? Abandon old campaigns? Start new ones? In the case of the jewelry dynasty of David Yurman, the heir to the throne is striking out in a new direction while honoring his house\u2019s legacy, as illustrated by the brand\u2019s New York flagship, recently completed by <a href=\"http:\/\/www.gabellinisheppard.com\/\" target=\"_blank\" rel=\"noopener\">Gabellini Sheppard Associates<\/a>.<\/p>\n<p>\u201cThe Yurmans have always been identified by the ideas of elevated craftsmanship and American modernity,\u201d says principal and <em>Interior Design<\/em> Hall of Fame member Michael Gabellini, who previously designed the now-closed David Yurman Townhouse store, a few blocks north, just over a decade ago. At the time, Evan Yurman, the son of co-founders David and Sybil Yurman who joined the company in 2003, was rising through the ranks. He became chief creative officer in 2018 (his parents are now co-CEOs), with the new 57th Street flagship acting as a kind of herald of the scion\u2019s vision for the company. Evan Yurman is known for injecting rare materials into the company\u2019s pieces while inheriting his parent\u2019s love of mid-century modernism\u2014both as inspiration and as a design ethos. Gabellini describes the Yurmans as \u201cvoracious collectors who actually live with what they collect.\u201d<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs03_2-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs03_2-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Artisanal plaster structural columns flank a velvet panel meant to draw a customer\u2019s gaze downward to the merchandise displayed in the custom oak-and-travertine vitrine. Photography by Paul Warchol.<\/figcaption><\/figure>\n<p>Set at the base of a 1926 Emery Roth building with a terra-cotta facade, the 4,000-square-foot, three-level store follows Evan Yurman\u2019s brief to create a kind of \u201ctheatrical framework,\u201d Gabellini notes, for a company with an array of women\u2019s and men\u2019s product categories and flexible programs. Visitors are greeted by a rose gold and limestone\u2013faced entrance and a fumed oak door with a cablelike bronze door handle\u2014rich elements that embody the brand\u2019s aesthetic. \u201cThe space has both masculine and feminine qualities at the same time,\u201d Gabellini Sheppard senior associate Silvia Maffei explains. And with the company especially rooted in New York, Evan Yurman made it a point to the Gabellini Sheppard team that he \u201cdidn\u2019t want the space to feel European,\u201d Maffei adds. Maintaining a link to the Yurmans\u2019s American sense of modernity was key.<\/p>\n<p>To draw customers into the narrow site and up to the higher floors\u2014where the bridal collection and VIP lounges are\u2014the client requested a scheme that created \u201ca sense of meandering,\u201d Gabellini says. Curved displays on the ground floor encourage movement, aided by a dramatic floor of dark stone and paler marble slabs that swirls \u201clike a river running through the space.\u201d That sense of flow is mirrored by a ceiling of Danish oak planks that was fabricated in Italy and shipped in panels. \u201cIt\u2019s warm and accessible, with a kind of beating rhythm,\u201d the architect continues. Both the floor and ceiling patterns are concentric to gently echo the brand\u2019s iconic Cable jewelry collection.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs02-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs02-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Danish oak and granite treads compose the staircase connecting the store\u2019s three levels.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n<p>After a trip up the central staircase, past the mezzanine containing the bridal and additional women\u2019s collections, the ultimate destinations for the meandering visitor are the two client lounges, one for men and one for women. This is where the flagship\u2019s residential feel is most apparent, as well as the Yurmans\u2019s love for American and Scandinavian modernism. The men\u2019s lounge, for example, pairs a Hans Wegner armchair with pieces by Charles and Ray Eames.<\/p>\n<p>Key to the plan, says the Gabellini Sheppard team, are choices that allow the store to be transformed multiple times per year to accommodate private events and changing product presentations. Rich-toned fabric panels\u2014velvet for the ground floor, wool above\u2014along with artisanal plaster walls act as a luxe backdrop for rotating artworks, video screens, and vitrines. \u201cThe cases are basically plug-and-play,\u201d Gabellini states. Similar fine details throughout the project subconsciously delineate space. In the women\u2019s areas, the silver travertine surfaces of tables and casegoods\u2014displaying necklaces, bracelets, rings, and earrings in 14 and 18K white, yellow, and rose gold, a palette similar<br \/>\nto that of the store\u2019s entryway\u2014have a rolled edge, while in men\u2019s, they have a reversed profile. \u201cLike many of our pieces, all the jewelry is hand-crafted,\u201d Maffei says, admitting to being surprised by the brand\u2019s level of materiality. \u201cThe quality is quite striking.\u201d<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs05-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs05-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>The same Danish oak planks with recessed LEDs appoint the ceiling. Photography by Paul Warchol.<\/figcaption><\/figure>\n<p>For Gabellini, the shared goal with David Yurman\u2019s internal teams was a modular system ideal for presenting small, precious objects at risk of disappearing in such a grand space. \u201cThis was not a project where we started with an onion, and peeled back layers. Instead, we were growing the onion from the inside-out,\u201d he says, describing his process. \u201cThat\u2019s how the space created the right framing device for this micro world.\u201d<\/p>\n<p>Aided by all the modularity, the flagship is being used as a template for the next generation of David Yurman locations around the world. Up to 75 percent of the design is able to be prefabricated, so it can be repeated easily, a ratio that\u2019s high for comparable projects, Gabellini says, and especially impressive when taking into account the materials and craftsmanship involved. \u201cIt\u2019s a concept,\u201d he says fittingly, \u201cthat should last a generation.\u201d<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs07-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs07-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Panels printed with the Great Wave by Japanese Ukiyo-e artist Katsushika Hokusai overlook the women\u2019s and bridal collections on the mezzanine, which offers a private client consultation desk be\u00adhind the sliding etched-glass doors.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n<p><strong>Project Team:&nbsp;<\/strong><br \/>\nKimberly Sheppard; Ozlem Akcay; Kentaro Ishihara;&nbsp;<span>Xin Yang;&nbsp;<\/span>Gulay Dukkanci; Christine Kim: Gabellini Sheppard Associates. <a href=\"https:\/\/www.callisonrtkl.com\/\" target=\"_blank\" rel=\"noopener\">CallisonRTKL<\/a>: Architect of Record. <a href=\"https:\/\/www.dotdash.me\/\" target=\"_blank\" rel=\"noopener\">Dot Dash<\/a>: Lighting Consultant. <a href=\"https:\/\/effearredi.it\/en\/\" target=\"_blank\" rel=\"noopener\">Effearredi<\/a>: Woodwork. <a href=\"http:\/\/lartigianostudio.com\/\" target=\"_blank\" rel=\"noopener\">L\u2019Artigiano<\/a>: Plasterwork. <a href=\"http:\/\/www.rosiniengineering.com\/\" target=\"_blank\" rel=\"noopener\">Rosini Engineering<\/a>: MEP. <a href=\"https:\/\/www.sweetconstruction.com\/\" target=\"_blank\" rel=\"noopener\">Sweet Construction Group<\/a>: General Contractor.<\/p>\n<p><strong>Product Sources:&nbsp;<\/strong>Through <a href=\"https:\/\/www.1stdibs.com\/\" target=\"_blank\" rel=\"noopener\">1stDibs<\/a>: Lounge Chair (Women\u2019s VIP). <a href=\"https:\/\/erik-joergensen.com\/en\/\" target=\"_blank\" rel=\"noopener\">Erik J\u00f8rgensen<\/a> through <a href=\"https:\/\/www.danishdesignstore.com\/\" target=\"_blank\" rel=\"noopener\">Danish Design Store<\/a>: Armchair (Men\u2019s VIP). <a href=\"https:\/\/www.modernclassics.com\/\" target=\"_blank\" rel=\"noopener\">Modern Classics Furniture<\/a>: Sofa. <a href=\"https:\/\/www.hermanmiller.com\/\" target=\"_blank\" rel=\"noopener\">Herman Miller<\/a>: Side Chairs. <a href=\"https:\/\/www.minotti.com\/en\" target=\"_blank\" rel=\"noopener\">Minotti<\/a>: Guest Chairs (Women\u2019s VIP). <em>Throughout:<\/em> <a href=\"https:\/\/www.dinesen.com\/\" target=\"_blank\" rel=\"noopener\">Dinesen<\/a>: Wood Supplier. <a href=\"https:\/\/www.continentalmarble.com\/\" target=\"_blank\" rel=\"noopener\">Continental Marble<\/a>: Stone Supplier. <a href=\"https:\/\/tailormadetextiles.com\/\" target=\"_blank\" rel=\"noopener\">Tailor-Made Textiles<\/a>: Custom Rugs.<\/p>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs04-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs04-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Modular LED screens on the mezzanine exhibit art and objects reflecting the heritage of the brand, including early examples of artwork and jewelry by brand co-founders and co-CEOs David and Sybil Yurman.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs06-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs06-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>The flagship occupies 4,000 square feet of a 22-story 1926 build\u00ading on 57th Street by Emery Roth.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs08_2-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs08_2-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>Dimmable LED strips on the walls of the women\u2019s VIP lounge join a custom wool-silk rug.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs09-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs09-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>On the ground floor, a silicon bronze sculpture by David Yurman stands beside Nanna and J\u00f8rgen Ditzel\u2019s Pot chair.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs10_2-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs10_2-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>The men\u2019s VIP lounge contains a Hans Wegner armchair, Heinz Lilienthal coffee table, and Charles and Ray Eames Soft Pad side chairs.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n<figure class=\"image\"><img decoding=\"async\" data-src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs11_2-07.21.jpg\" alt=\"\" caption=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/sdg-migration-id.s3.amazonaws.com\/Interior-Design-David-Yurman-New-York-Gabellini-Sheppard-idx210701_gs11_2-07.21.jpg\" alt=\"\" caption=\"true\"><\/noscript><figcaption>The pattern of the floor and ceiling, which rises to 28 feet, nods to the brand\u2019s Cable jewelry collection.&nbsp;Photography by Paul Warchol.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For its latest New York flagship, David Yurman reconnects with Gabellini Sheppard to carry out the vision of the son of the jewelry brand&rsquo;s namesake founder.<\/p>\n","protected":false},"author":2262,"featured_media":152244,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":19247},"tags":[],"id_tax_domain":[17],"id_tax_product":[],"id_tax_program":[],"id_issue":[267],"internal_flag":[4220],"class_list":["post-152229","id_project","type-id_project","status-publish","has-post-thumbnail","hentry","id_tax_domain-retail","id_issue-july-2021"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gabellini Sheppard Carries Out David Yurman&#039;s Vision for the Jewelry Brand&#039;s New York Flagship - Interior Design<\/title>\n<meta name=\"description\" content=\"For its latest New York flagship, David Yurman reconnects with Gabellini Sheppard to carry out the vision of the son of the jewelry brand&rsquo;s namesake founder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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