2014 Rising Giants: Issues & Trends
Where is all this work coming from? The U.S., primarily. Only 14 percent of projects from responding Rising Giants are international, and that’s held steady for four years. The geography has trended in certain directions. For example, 40 percent of responding firms now work in Canada, up from only 26 percent. Compare that with Asia (54 percent, no real change), the Middle East (42 percent, up from 30 percent), and Europe (29 percent, dropping from 37 percent). Back home, firms predict a slight drop-off in the Northeast simultaneous with improvement in the South, Midwest, and West.
“In 2013, our San Diego office exploded, and our Bay Area work increased exponentially,” LPA principal Karen Thomas says. According to STG Design principal Jim Susman, the Lone Star State is also “extremely active—our Houston office doubled in size in a year.”
With all that activity, staffing is by far the biggest business issue. Concerns about recruiting, retaining, and training staff dominated our survey responses.
More proof of how busy everyone is: There’s less time for extracurricular activities, 81 percent of responding firms agree. Last time, that number was 70 percent.
Client Issues |
|
Client’s willingness to pay what it’s worth |
72% |
Getting clients to understand design value | 59% |
Finding new clients | 45% |
Managing client expectations | 38% |
Client’s willingness to take design risks | 34% |
Handling micromanaging clients | 21% |
Retaining current clients | 13% |
|
|
Business Issues |
|
Earning appropriate fees |
72% |
Dealing with clients’ increasing demands | 59% |
Uncertain economy | 45% |
Increasing interference from client’s consultants | 38% |
Creating cutting-edge design solutions | 34% |
Managing the growing needs for sustainable design | 21% |
Managing vendors | 13% |
|
|
|
|
Practice Issues |
|
Recruiting qualified staff |
74% |
Creating new business/Diversifying into new services | 53% |
Training staff | 43% |
Marketing the firm’s capabilities | 37% |
Retaining qualified staff | 29% |
Offering staff appropriate pay and benefits | 21% |
Keeping track of profits and expenses | 12% |
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2014 Rising Giants 1-100: Market Segment Report
2014 Rising Giants 1-100: Fees and Salaries
2014 Rising Giants 1-100: Growth